Jun

29
2009

No praise for new appraisal process

Re: 'Appraisal issue coming to a head' (June 26)

Dear Editor:

I have seen the repercussions of the appraisal issues firsthand. Our office has lost approximately 50 percent of our transactions due to faulty appraisals.

One recent transaction, in which we represented the sellers, is a perfect example. We had priced the home to attract buyers. We had several offers higher than the list price. The sellers accepted the best offer, and both buyers and sellers were happy.  more...

Jun

26
2009

Focus on value, not fees

Re: 'Editorial: "Junk" fees bad for consumers' (June 24)

Dear Editor:

The article argues an interesting point of view but totally ignores the root of the argument. It is not the commission, transaction fee, add-on fee, etc., that the consumer pays that is the issue; moreover, it is the value received for the fee that is paid that is the essence of the issue.

It is interesting that "observers" of the real estate business are always concerned about agents and firms charging higher fees but raise no concern about "discount" brokers and the fees they charge in return for the services rendered and if there is full disclosure of the services offered and their past success.  more...

Jun

25
2009

Fun with maps

Are you in danger? The California Emergency Management Agency has a nifty little mapping program that lets you input your address to see your local earthquake, flood and fire hazards.

A quick search of our own address for earthquake hazards let us know that we have high ground shaking and live in a "liquefaction seismic hazard zone," which basically means that an earthquake could cause certain types of soil to "lose strength and behave like liquid."  more...

Jun

24
2009

Realestate.com goes social, launches Town Square

Realestate.com, the online real estate destination owned by the online mortgage giant LendingTree, rolled out a new sitewide redesign last week.

The new design is clean, fast and eminently usable. And while not as tricked out as some of its competitors, the site is a very capable competitor. Results are returned in a very easy-to-understand fashion.

Realestate.com is not a pure search play though. Like its online counterparts Redfin and ZipRealty, it also maintains a number of local offices and a "boots on the ground" (call it a "signs in the yards") brand in a dozen or so states.


 more...

Jun

18
2009

Selling to the super-rich

Bernard Hornung, an independent property consultant specializing in foreclosed and heavily discounted residential and commercial properties in London for cash-rich buyers, first made a name for himself selling holiday rentals in Sotogrande for the 1997 Ryder Cup, which was hosted by Valderrama. He sold US $6 million rentals in less than a week, and his clients included George Bush Sr. and members of the British Royal Family.

He went on to become sales director at Sotogrande, arguably Spain's most famous luxury resort. At the peak of the boom he was selling over €80 million of property a year. Those days are over. He now focuses his time selling real estate to the super-rich.

Global Edge founder Ashley Rigg caught up with him to ask his advice on how agents & developers should go about selling to this highly sought-after demographic.  more...

No one building anything anymore

SAN FRANCISCO -- Builders! They have no work and are laying off all of their workers. This past week the Moscone Center has been hosting the annual Pacific Coast Builders Conference. Horace Hogan, chairman of the California Building Industry Association (they put on the PCBC) and president of Brehm Communities (homebuilder), said, "Every builder I know has laid off most of their staff, and contractors and suppliers we've done business with for years have folded up shop."

At the peak of the housing boom in 2006 the conference drew in 35,000 attendees -- that's 21,000 more people than this year. "It's like a ghost town," said Andy Mihaylo, president of the Christane Co., an Orange County firm. The lack of building means a lack of jobs, and Hogan says that 360,000 jobs in his industry are now gone.

Sam Chandan, president and chief economist of New York's Real Estate Econometrics, has even more bad news. He predicts a "huge wave of defaults in commercial mortgages."  more...

Jun

17
2009

Top 10 negotiating rules for Realtors

Editor's note: The following is a guest perspective by Rich Levin, a real estate coach and speaker.

Most agents have little or no specific training in negotiating, though it is a major component to an agent's success.

Negotiating is a skill like any other that is awkward at first and improves with practice. Some of these rules will take some time to implement effectively. Others you will be able to apply immediately. (Some of these rules refer to a situation in which you are presenting and negotiation directly versus through the other agent.)  more...

Jun

15
2009