Housing downturn has silver lining for builders

Hovnanian Enterprises last week ran a three-day "Deal of the Century" sale at its communities nationwide offering discounts of up to 30 percent on certain homes. The big New Jersey-based home builder said it generated sales of 2,100 homes -- 10 times greater than its weekly sales average over the past three months.

Ara K. Hovnanian, president and CEO of the company, said, "The high level of traffic we saw ... convinces us that there are interested buyers in the market today.

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