Real estate, the Web and the great divide 

There is an incompatibility, a mismatch between the Web and the traditional real estate and mortgage business today. Simply put, Internet leads are junk. They convert in the low single digits, with just 1, 2 or 3 percent of the leads turning into transactions.

But the real estate sector is built for leads that convert in the double digits -- in the teens. In "first life," as one might call the real world, eight inbound calls to a real estate office on a Saturday morning might turn into one deal. In "second life" (the Web) it may take 30 Web leads to generate one home transaction.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year

Buy Now

Advertise with Inman

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.