Sellers need direction on pricing

Re: 'Old tricks for new market realities' (May 20)

Dear Editor:

Unfortunately, problems exist with the inability of the real estate agent to research the property and convey the fair-market price to the seller.

Today's real-estate agents randomly accept their sellers demand on price without executing a comparative market analysis of the subject property. The result: properties languishing on the market unsold. I marketed and merchandised property in the mid-'90s as a broker for Coldwell Banker in Connecticut.

My days-to-sales ratio was 17 days, and I refused to take a listing if I felt the property was overpriced or under-priced.

Garry Donald Iozia II
Mortgage specialist
Montvale Mortgage LLC
Hackensack, N.J.

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