Online Marketing Strategies: Why Small Is the New Big

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  • Artist: Charlie Young, Senior Vice President, Marketing, Coldwell Banker Real Estate Corporation; Kaira Sturdivant Rouda, Chief Operating Officer, Real Living; Joseph Ballarino, Founder & President, Amerivest Realty
  • Title: Inman Member Conference Call, January 26, 2007
  • Length: 57:36 minutes (52.73 MB)
  • Format: Mono 16kHz 128Kbps (CBR)
Online marketing strategies have been turned upside down. One-size-fits-all no longer works in the internet age of mass customization & uber-personalization. Making online marketing work may feel like a tactical problem. It’s not. It’s actually a question of strategy: one that involves your entire business and the products you choose to sell. Discover why “flipping the funnel” and broadcasting your message to the right audience are critical ingredients for serving up a hot online marketing strategy and making it work for you.

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