Lead generation: What's hot, what's not
Changing market, more competition on Google force new methods
Home sales are slumping in many markets. More online companies are cutting their teeth in real estate. More consumers are starting their real estate searches online. Experts expect a migration of advertising dollars from print to online.
These are all factors changing the way consumers connect with their real estate agents, and the way agents and lenders market themselves online.
ead generation is evolving in real estate as more brokers bulk up serious online strategies and the pool of home buyers and sellers shrinks. The lead game is also changing for mortgage companies, which face growing criticism from lawmakers and consumers over the use of trigger lists.
In this three-part series, Inman News looks at how the changing market is impacting lead generation, how agents are competing for top spots on Google and how the lending industry faces increased criticism of its use of trigger lists.
- Part 1: "Survival of the niches: getting leads in a slow market"
- Part 2: "Google as a lead strategy"
- Part 3: "Consumers, lawmakers take issue with trigger lists"
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