Real estate technology buzz
How agents are using video, online chat and property Web sites
Blogs, widgets, video, online communication plug-ins, single-property Web sites -- chances are, these words were not in your vocabulary a few years ago.
In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. We're hearing more stories about online marketing strategies for listings, virtual open houses, chatting with clients online and a host of other new business methods.
In this four-part report, Inman News offers a look at some new tools available for Realtors, including online communication plug-ins, online video and the ability to build an individual Web site or blog for each listing being marketed.
- Part 1: "Web tools open new lines of communication in real estate"
- Part 2: "Some agents find bang with single-property sites"
- Part 3: "Companies, agents break into real estate video"
- Part 4: "What video production companies have to offer"
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