Real estate without walls
Beyond brick and mortar
By Gilbert Mohtes-Chan, Glenn Roberts Jr., Erik Pisor, Natalie Keith, Bill Fooks, Pooja Kumar and Teresa Boardman
Today’s real estate office can be a car, a coffee shop or most any location within reach of a signal tower or Wi-Fi hot spot.
Internet-capable handheld devices are deploying typical office functions in the field, allowing real estate professionals to be increasingly less reliant on a brick-and-mortar brokerage building.
This package of articles focuses on companies that are breaking down the walls of the traditional real estate brokerage office by streamlining operations and rethinking its size, design and relevance while empowering staff and agents to work remotely.
One article focuses on a real estate company in California that shed 11 offices while preserving its central office and a few satellite offices to serve its 60 agents. This report also highlights an Ohio-based virtual-office real estate model that has rolled out a franchise network, and a high-tech office model that miniaturizes the company’s typical office space.
Another story details a variety of technology solutions that brokers in Florida have put to use, and there is a profile of an agent working at a national brokerage company that features technology as a major aspect of its business model.
Also featured in the report is a commentary by a broker associate for a company in Rhode Island about those office functions and personnel that technology cannot replace, and a commentary by Inman News columnist Teresa Boardman about the dwindling amount of time that agents spend in real estate offices.
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