Real Estate's Smart Phone Revolution
An Inman News Special Report
By Andrea V. Brambila
Smart phones are getting smarter. They help us find out where we are, and guide us to where we’re going. For so many people, the smart phone serves as a calendar, alarm clock, Internet browser, communications device, radio, jukebox, television, movie theater, map, camera, photo album, office assistant, arcade, lifeline and window to the world.
Mobile technology is empowering real estate professionals to do more while out in the field, and Inman News launched a survey to find out which mobile technologies are making an impact on the industry.
The Inman News smart phone survey revealed which smart phone operating systems, devices, and mobile apps real estate professionals are using the most for business purposes, and this report details the survey’s findings. The survey was conducted from July 28-Aug. 6, 2010, and collected 313 responses.
Among the highlights of the report:
- Almost one-third of respondents said they are using their smart phones three to four hours per day for work-related purposes, and nearly 17 percent are spending five hours or more on their smart phones each day for work-related purposes.
- About 42 percent of respondents said they own an iPhone, while 26.1 percent own a BlackBerry and 19.4 percent use smart phones equipped with Google’s Android operating system.
- Nearly half of respondents (48.6 percent) had between one to five work-related mobile apps installed on their smart phones, while about 10 percent said they had zero work-related apps, 21.5 percent had six to 10 work-related apps installed, and about 19 percent had 11 or more work-related apps installed.
Part 1 Real estate’s smart phone pick: the iPhone.
Part 2 Real estate’s top apps: social, search.
Part 3 A real estate ‘killer app’ wish list.
Appendix I Survey Results.
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