Takeout real estate
Wireless apps empower on-the-go agents
By Matt Carter, Joseph Ferrara, Sergio Mosqueda, Jeff Bernheisel and Joel Burslem
New mobile-phone applications tailored for real estate are moving beyond for-sale property searches and into areas once reserved for personal computers, such as lead generation and management, market research and analysis, and customer relationship management.
As is often the case in the fast-moving world of technology, yesterday’s dazzling breakthrough — the ability to access listings on the go using a mobile phone — is becoming the norm. Now consumers and real estate professionals are demanding more.
Drive through any neighborhood and many mobile phones can or will soon be able to one-up the personal computer by detecting the user’s location, revealing nearby open houses and homes for sale, and providing turn-by-turn spoken directions to any of them.
Some of these tools have already gone mainstream: a location-finding iPhone app released in late April by online real estate site Zillow.com has achieved more than 400,000 downloads, as an example.
And the future seems promising for the growing consumer use of mobile phones to pull up detailed and updated information on listings and market data, such as sales and price trends for a given area. A growing body of consumers will also use their phones to access neighborhood information relevant to their house hunt, such as crime statistics and the location and performance of nearby schools.
Brokerages and real estate technology companies are building and releasing mobile applications and improving mobile versions of their Web sites at a dizzying pace in an effort to stay abreast of this technological mobilization. (Yes, Inman News has a mobile-compatible site, too, at m.inman.com.)
This special report highlights mobile innovations and trends in the real estate industry.
Price: $79.00
Inman News' Industry Special Reports are FREE to all Premium Members.
Premium Membership is only $149.95 per year. Upgrade immediately to read this report.
Current Premium Members, please sign in to your account to access this download.
Looking for more of the latest real estate technology and marketing news? Make this your best year ever! Join us at Real Estate Connect!
All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.