Teaming up for real estate success
Agents divide workload to expand business
By Natalie Keith, David Robison, Alison Rogers and Maureen Wilkey
Real estate agents can specialize in tasks best suited to their skill set and extend their reach by becoming team players. There are many models for real estate teams -- some use a blend of agents and non-agents to serve clients, and there are also a range of commission-sharing models.
In this special report, Inman News highlights agent team strategies and success stories.
The first article, "Real estate teams find power in numbers," focuses on agent teams working in the Chicago market. One team highlighted in this article features a pair of agents who while another has 17 members who are highly specialized.
Another article focuses on a small agent team operating in Manhattan. The leader of a real estate team in Utah shares a personal account -- complete with victories and pitfalls -- about building and then rebuilding a team.
And the final installment in the report focuses on an agent who paired up for a particular listing in an effort to expedite a sale.
1. Real estate teams find power in numbers
They say two heads are better than one. But what about 17? Or 30? Broker teams across the country are growing in popularity, but also in the number of people involved in the team. ...
2. Three heads are better than one
A few years ago independent-minded Daniela Kunen, an agent with Prudential Douglas Elliman Real Estate in New York City, said she never dreamed she would be working as part of a team. ...
3. From lone ranger to team player
In the beginning I was a lone ranger. I prepared mailing pieces to send out to for-sale-by-owner sellers and my sphere of influence, and
I worked on my Web site into the wee hours of the morning. ...
4. Double-teaming a listing
... I do truly believe this listing will sell a little more quickly for having the both of us working on it, and that it's worth giving up half the potential profits for both the speed and my sanity. ...
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