The New Market Reality: What does it take to make it?
Industry wades through challenging times
There will be those who are left standing when the wreckage of the market downturn is cleared -- and they may look a little taller than before.
The cyclical nature of the industry will sweep away some struggling companies and individuals while creating opportunities for new entrants and allowing the stalwart survivors to gain market share.
While times are tough for agents, brokers, and other industry professionals in many markets across the country, there are always those who find a way to scrape by or even grow and prosper while others retrench.
In this two-part special report, Inman News explores how some industry participants are capitalizing on market trends, developing niches and engaging in other strategies to become the creators, and not the victims, of the new market reality.
Part 1, "Agents, brokers wrestle with challenging market," details how some real estate professionals are coping with an increase in foreclosure-related sales and other impacts from the housing downturn. In some cases, agents have specialized or diversified their business to keep busy.
Part 2, "MLSs, brokers feed growth of listing portals," explores how some online real estate sites are finding growth in property listings information and attracting more visitors or market share even while home sales decline nationally.
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