The real estate blog revolution
Early adopters, innovators and corporations embrace blogging
The best real estate bloggers can wade into a controversy or a mountain of statistics, then turn around and share their personal thoughts or make you laugh -- sometimes all in the same day.
How do they do it? The authors of some of the most widely read real estate blogs on the Web agreed to share their insight on what makes a good Weblog. Real estate professionals who are winning clients and raising their stature online say that these days, the technical obstacles to blogging are almost nonexistent.
In this special report, Inman News tackles the exploding trend in real estate blogs. We chat with some of the most well-known and prolific bloggers in the real estate brokerage, mortgage, and title insurance industries to see what makes these blogs tick. We also visit some of the online companies that have embraced company blogs as a way to communicate with business partners, customers and potential customers.
- Part 1: "Top real estate blogs focus on content"
- Part 2: "Mortgages are not sexy party conversation"
- Part 3: "Company blogs: Real estate and dead coffee pots"
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