Breakthrough Consumer Experiences
Rob is the founder and managing partner of 7DS Associates, a marketing, strategy and technology consulting firm specializing in creative solutions rooted in strategic analysis and data. With a varied background from Wall Street, corporate law, technology, product development, media and entertainment, startups, fashion and professional card playing, Rob brings a unique perspective to business problems.
He started in real estate at Realogy where he headed the interactive marketing for Coldwell Banker Commercial, and he most recently worked as the vice president of marketing at Onboard Informatics.
In addition, he writes the well-known blog Notorious R.O.B. where he opines on topics in real estate, technology, marketing, social medi, and strategy through far-too-long posts. He is a frequent speaker at industry events and has been spotted on dance floors from San Francisco to Atlanta.
He lives in New Jersey with his wife and two sons, and suffers through being a Jets fan.
Agent count: status symbol or useful metric?
Over the weekend, I finally got some news I’ve been waiting for since early 2012.
Back in January 2012, I made a prediction that Keller Williams would overtake Coldwell Banker as the largest real estate company in the U.S. by agent count.
Where are the true real estate teams?
I watched a football game on Sunday that started out as one of the worst I’ve seen, became one of the weirdest I’ve seen, and ended as one of the best I’ve seen.
If you listen to even a little bit of the talk surrounding an actual football game, what you come across is hagiography after hagiography about "The Team."
You get only one chance with Gen Y
Recently, I was going through the audio from the HearItDirect SoCal event, where one of the more exciting panels featured Gen Y buyers. It was an eye-opening experience. There was one exchange I felt was so important that it deserved to be singled out.
Ladies and gentlemen, meet the consumer of the future!
BuyerCurious.com is out to displace buyer’s agents
If you follow your humble columnist’s writings at all, you know by now that I’m skeptical as to the future of buyer agency in general. I base that skepticism on general trends on consumer feedback and behavior, as well as simple reasoning.
Until today. Today, I got a sneak peek into what the future of buyer agency looks like, and it is wonderful and frightening.
Objective agent ratings nothing to fear
So a couple of multiple listing services have slapped the virtual wrists of one HomeLight, a Google-backed startup that seeks to match buyers with real estate agents.
It appears that there is some murkiness as to what HomeLight may or may not do with the MLS data that its algorithms use to match a buyer with a real estate agent.