Breakthrough Consumer Experiences
Rob is the founder and managing partner of 7DS Associates, a marketing, strategy and technology consulting firm specializing in creative solutions rooted in strategic analysis and data. With a varied background from Wall Street, corporate law, technology, product development, media and entertainment, startups, fashion and professional card playing, Rob brings a unique perspective to business problems.
He started in real estate at Realogy where he headed the interactive marketing for Coldwell Banker Commercial, and he most recently worked as the vice president of marketing at Onboard Informatics.
In addition, he writes the well-known blog Notorious R.O.B. where he opines on topics in real estate, technology, marketing, social medi, and strategy through far-too-long posts. He is a frequent speaker at industry events and has been spotted on dance floors from San Francisco to Atlanta.
He lives in New Jersey with his wife and two sons, and suffers through being a Jets fan.
Broker Public Portal Debate: visionary concept or waste of time?
Can a broker or an association create a real estate portal that not only works, but can succeed? Who will fund it, and how will it actually compete with the Big Three? Marilyn Wilson and Rob Hahn are ready to go toe to toe at Inman Connect to discuss this hot-button topic …
Brokers will call the shots for first national MLS listing portal
A group of notable multiple listing services (MLSs) and brokers have taken the next step in their mission to build the first national MLS consumer-facing listing portal: choosing the group’s decision-makers. The initiative’s organizers elected a board of managers comprised mostly of brokers at their first in-person meeting in Dallas last week …
Agent count: status symbol or useful metric?
Over the weekend, I finally got some news I’ve been waiting for since early 2012.
Back in January 2012, I made a prediction that Keller Williams would overtake Coldwell Banker as the largest real estate company in the U.S. by agent count.
Where are the true real estate teams?
I watched a football game on Sunday that started out as one of the worst I’ve seen, became one of the weirdest I’ve seen, and ended as one of the best I’ve seen.
If you listen to even a little bit of the talk surrounding an actual football game, what you come across is hagiography after hagiography about "The Team."
You get only one chance with Gen Y
Recently, I was going through the audio from the HearItDirect SoCal event, where one of the more exciting panels featured Gen Y buyers. It was an eye-opening experience. There was one exchange I felt was so important that it deserved to be singled out.
Ladies and gentlemen, meet the consumer of the future!