Breakthrough Consumer Experiences
Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle. He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.
Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees. In his spare time, Sam writes for a wide range of news and industry outlets including:
- Inman NEXT
- REALTOR Magazine
- WA REALTOR RE Magazine
- Coldwell Banker Blue Matter
- Geek Estate
- Realtor.com Pro/Consumer Advice
- NAR YPN Blog
- The Seattle Post-Intelligencer
Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.
Portals pay to play? Brokers, MLSs could profit from listing feeds
There’s a reason why so much animosity toward the portal sphere exists. Lots of money is involved, and very few participants are speaking thoughtfully about how that value is distributed. When we avoid the shallow surface, though, there are ideas for the new arena that might be better for the industry …
How should brokers and MLSs navigate new world of listing distribution?
Real estate listing distribution will change significantly when ListHub and Zillow split in April. Brokers and MLSs are rushing to ensure that their listings remain on the most popular consumer advertising portals. Those brokers and MLSs need to take great caution in their next steps …
MLSs should guide, not override, portal feeds
ListHub will quit sending listings to Zillow in April. And now Zillow is in full pursuit of MLSs and brokers to feed listings to them directly, as should be expected. MLSs will undoubtedly feel pressure from some members to send a direct feed of all listings to Zillow and other portals …
MLSs are transitioning to a new role, and it’s not lead generation
MLSs are overstepping their roles when they use member resources to overtake the position of first contact with consumers. Brokers need the MLS to give them wings, not regurgitated worms …
NAR has an opportunity to create the primary, trusted source of Realtor research
There’s a lot of commotion this week at the National Association of Realtors’ annual convention in New Orleans about the “Realtor of the future” (ROTF) policy proposal. NAR is considering some improvements to the Realtor way of doing business. The point that will likely get the most attention is the development of a Realtor “rating” system …