Breakthrough Consumer Experiences
Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle. He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.
Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees. In his spare time, Sam writes for a wide range of news and industry outlets including:
- Inman NEXT
- REALTOR Magazine
- WA REALTOR RE Magazine
- Coldwell Banker Blue Matter
- Geek Estate
- Realtor.com Pro/Consumer Advice
- NAR YPN Blog
- The Seattle Post-Intelligencer
Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.
The broker-driven future of the MLS
New technology initiatives are reshaping the future of broker relationships with MLSs. The sheer magnitude of the changes coming to the MLS portion of our industry is creating uncertainty for some and unease for others. These initiatives are complex. That’s why many agents, and even brokers, simply avoid them. It’s what we were taught: If the MLS is working, there’s no need to investigate further. Get back to business …
You got your AMP in my Upstream!
There continues to be confusion about Upstream and AMP (Advanced Multilist Platform). They are two separate projects. They are not dependent upon each other. Allow me to explain …
Will ‘smart contracts’ replace real estate closers?
Most of a real estate closing revolves around trust and verification. Buyers and sellers use trusted intermediaries to verify that properties, funds, contractual obligations and insurance safety nets are all properly vetted before closing a sale …
How to master the big 3 content marketing traffic drivers
Mailers, print ads and other traditional advertising methods might bring new clients to your door, but the high cost of these paid advertising methods can eat into the profitability of your real estate business. Content marketing on your website and promoting it online is typically a much cheaper way to land new leads, and many real estate agents find it to be highly effective. …
The no. 1 rule for disrupting an industry? Do your homework
Picture the scene: “Tech bros” with money to burn surround the table. The disruptor-in-chief is rallying the troops to the tune of nine figures. The pitch is some variation of a model that has failed repeatedly and without exception for decades. “Today,” he states, “we will finally change real estate because we have — technology!” …