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Breakthrough Consumer Experiences

Sam DeBord
Managing Broker
The Seattle Homes Group

Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle.  He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.

Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees.  In his spare time, Sam writes for a wide range of news and industry outlets including:

  • Inman NEXT
  • REALTOR Magazine
  • WA REALTOR RE Magazine
  • Coldwell Banker Blue Matter
  • Geek Estate
  • Realtor.com Pro/Consumer Advice
  • NAR YPN Blog
  • The Seattle Post-Intelligencer

Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.

Articles

Prehistoric hunters and skinners image via Shutterstock. Keep hunter and skinner roles in-house to weather downturns

Keep hunter and skinner roles in-house to weather downturns

“There are two kinds of salespeople: hunters and skinners. A hunter can find an albino buyer in a blizzard, and a skinner can get him to buy ice cream. You’re better at one role or the other, and in business you need to know which one that is.” …

By Sam DeBord | Thursday, October 30, 2014
Risk and reward image via Shutterstock. Inman News readers split on wisdom of letting Move run realtor.com under News Corp

Inman News readers split on wisdom of letting Move run realtor.com under News Corp

Realtor.com operator Move Inc. is worth $950 million to Rupert Murdoch’s News Corp, but only if Move’s 1996 agreement with the National Association of Realtors to operate the website remains in force. If NAR decides to terminate the agree
By Inman News | Thursday, October 2, 2014
Watchful image via Shutterstock. NAR must keep a watchful eye on realtor.com changes

NAR must keep a watchful eye on realtor.com changes

When news broke that News Corp will be acquiring realtor.com operator Move Inc., Move, News Corp and NAR all published positive, forward-looking statements about the potential for improved visibility and marketing for the realtor.com portal. If a Rea
By Sam DeBord | Wednesday, October 1, 2014
Screen shot of Zillow's new "Coming Soon" page. Zillow’s ‘Coming Soon’ listing feature: good or bad for the real estate industry?

Zillow’s ‘Coming Soon’ listing feature: good or bad for the real estate industry?

Inman News readers debate whether Zillow’s ‘Coming Soon’ listing feature is good or bad for the real estate industry. Bobbie Files, an agent with Success Real Estate in southeastern Massachusetts, says the practice of premarketing listings is not new. Zillow’s new feature is just another way to do it. …

By Paul Hagey | Thursday, June 19, 2014
Thumbnail Real estate listings syndication has gone too far

Real estate listings syndication has gone too far

Real estate listings syndication to third-party websites began with the intention of giving consumers better access to more information. Even as the glaring problems with syndication became apparent in recent years, syndication continued to grow as brokers reacted to a fast-changing marketplace.

Each time we syndicated a listing to these third-party sites, we told consumers that they should trust syndicated listings and continue to use syndication sites in their home search.

By Inman News | Wednesday, March 14, 2012