Breakthrough Consumer Experiences
Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle. He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.
Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees. In his spare time, Sam writes for a wide range of news and industry outlets including:
- Inman NEXT
- REALTOR Magazine
- WA REALTOR RE Magazine
- Coldwell Banker Blue Matter
- Geek Estate
- Realtor.com Pro/Consumer Advice
- NAR YPN Blog
- The Seattle Post-Intelligencer
Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.
NAR has an opportunity to create the primary, trusted source of Realtor research
There’s a lot of commotion this week at the National Association of Realtors’ annual convention in New Orleans about the “Realtor of the future” (ROTF) policy proposal. NAR is considering some improvements to the Realtor way of doing business. The point that will likely get the most attention is the development of a Realtor “rating” system …
Keep hunter and skinner roles in-house to weather downturns
“There are two kinds of salespeople: hunters and skinners. A hunter can find an albino buyer in a blizzard, and a skinner can get him to buy ice cream. You’re better at one role or the other, and in business you need to know which one that is.” …
Inman News readers split on wisdom of letting Move run realtor.com under News Corp
NAR must keep a watchful eye on realtor.com changes
Zillow’s ‘Coming Soon’ listing feature: good or bad for the real estate industry?
Inman News readers debate whether Zillow’s ‘Coming Soon’ listing feature is good or bad for the real estate industry. Bobbie Files, an agent with Success Real Estate in southeastern Massachusetts, says the practice of premarketing listings is not new. Zillow’s new feature is just another way to do it. …