Breakthrough Consumer Experiences
Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle. He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.
Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees. In his spare time, Sam writes for a wide range of news and industry outlets including:
- Inman NEXT
- REALTOR Magazine
- WA REALTOR RE Magazine
- Coldwell Banker Blue Matter
- Geek Estate
- Realtor.com Pro/Consumer Advice
- NAR YPN Blog
- The Seattle Post-Intelligencer
Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.
Zillow + dotloop: Raising the bar or boiling your data?
Agents already have too many vendors to deal with. If Zillow can streamline services and bring more agents into the present with transaction management and e-signatures, it’s good for the industry and consumer experiences. Big money backing a tool can drive down the costs on a per-user basis …
On-demand showings: Uber-like innovation or bait-and-switch?
Connected, organized, integrated showing systems have great appeal to our industry. The marketing of these systems as on-demand showings, however, muddles the picture. Consumers who buy into the marketing might just be swallowing a bait-and-switch — hook, line, and sinker …
Inman Ambassadors ready to rock
Inman, the leader in independent real estate and technology news, announced the 40 ambassadors selected for Inman Connect San Francisco, Aug. 4-7, …
Xome brings banks into the brokerage and portal world
On March 11, 2009, President Obama signed into law the FY2009 Omnibus Appropriations Act that permanently prohibits banks from entering the real estate brokerage and management businesses. Legislation is often less effective than its framers intend. Whether it’s federal law or local Realtor board regulations, once a rule is on the books, profit-driven individuals will look for loopholes …
Is it possible to fully protect your name in the digital age?
The latest hubbub was Zillow using real estate businesses’ names in pay-per-click ads. A couple of agents just stumbled upon the ads. When a consumer searched Google for a company’s name (ex: Cooper Jacobs real estate), Zillow had an ad placed at the top of the page …