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Breakthrough Consumer Experiences

Sam DeBord
Managing Broker
The Seattle Homes Group

Sam DeBord is a writer, real estate broker, and former technology consultant based in Seattle.  He is managing broker with Seattle Homes Group and Coldwell Banker Danforth, one of the area’s most tech-focused real estate teams.

Sam sits on the board of directors for Seattle King County REALTORS® and WA REALTORS® as well as serving on government affairs, legislative steering, strategy, and communications committees.  In his spare time, Sam writes for a wide range of news and industry outlets including:

  • Inman NEXT
  • REALTOR Magazine
  • WA REALTOR RE Magazine
  • Coldwell Banker Blue Matter
  • Geek Estate
  • Realtor.com Pro/Consumer Advice
  • NAR YPN Blog
  • The Seattle Post-Intelligencer

Sam’s focus is on SEO, technology, and regulation, and their effects on the REALTOR® organization and real estate industry as a whole.

Articles

B_Isnor_124646221 MLSs should guide, not override, portal feeds

MLSs should guide, not override, portal feeds

ListHub will quit sending listings to Zillow in April. And now Zillow is in full pursuit of MLSs and brokers to feed listings to them directly, as should be expected. MLSs will undoubtedly feel pressure from some members to send a direct feed of all listings to Zillow and other portals …

By Sam DeBord | Monday, January 12, 2015
Devin_Pavel / Shutterstock.com MLSs are transitioning to a new role, and it’s not lead generation

MLSs are transitioning to a new role, and it’s not lead generation

MLSs are overstepping their roles when they use member resources to overtake the position of first contact with consumers. Brokers need the MLS to give them wings, not regurgitated worms …

By Sam DeBord | Monday, December 15, 2014
Portraits image via Shutterstock. NAR has an opportunity to create the primary, trusted source of Realtor research

NAR has an opportunity to create the primary, trusted source of Realtor research

There’s a lot of commotion this week at the National Association of Realtors’ annual convention in New Orleans about the “Realtor of the future” (ROTF) policy proposal. NAR is considering some improvements to the Realtor way of doing business. The point that will likely get the most attention is the development of a Realtor “rating” system …

By Sam DeBord | Thursday, November 6, 2014
Prehistoric hunters and skinners image via Shutterstock. Keep hunter and skinner roles in-house to weather downturns

Keep hunter and skinner roles in-house to weather downturns

“There are two kinds of salespeople: hunters and skinners. A hunter can find an albino buyer in a blizzard, and a skinner can get him to buy ice cream. You’re better at one role or the other, and in business you need to know which one that is.” …

By Sam DeBord | Thursday, October 30, 2014
Risk and reward image via Shutterstock. Inman News readers split on wisdom of letting Move run realtor.com under News Corp

Inman News readers split on wisdom of letting Move run realtor.com under News Corp

Realtor.com operator Move Inc. is worth $950 million to Rupert Murdoch’s News Corp, but only if Move’s 1996 agreement with the National Association of Realtors to operate the website remains in force. If NAR decides to terminate the agree
By Inman | Thursday, October 2, 2014

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