When you commit to building an authentic brand, you're better able to foster genuine connection with your audience
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
Opinion
This week, Byron Lazine and Nicole White discuss whether or not real estate agents should build their own brand, the 2021 market and the sale of Tommy Hilfiger’s Connecticut estate
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
Want to build a massive bench of talent or what’s essentially a “waitlist,” to be employed at your company? Here’s how to get competitive with the value you provide candidates
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
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Know your strengths, and find a way to communicate them
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You don’t have to be an industry heavy-hitter to have access to data. Here, Laura Monroe explores how everything from text messages to Facebook comments can be used as data to drive your brand.