Century 21 home zombie-proofing kit on eBay. Century 21 shows it knows how to mine pop culture

Century 21 shows it knows how to mine pop culture

Remember when Century 21 rode on the coattails of the finale of the hit TV series “Breaking Bad” by placing a fake ad on Craigslist for the New Mexico home of the main character, Walter White? The crafty Realogy franchisor ......
By Inman News | Friday, October 10, 2014
Senior nearing retirement image via Shutterstock. Century 21 targets sellers on Move's senior housing portal

Century 21 targets sellers on Move's senior housing portal

Century 21 Real Estate is the first real estate brand to sign on as a sponsor of SeniorHousingNet.com, a search portal for senior living listings and resources owned by realtor.com operator Move Inc. The Realogy franchisor will receive “premier...
By Inman News | Monday, September 29, 2014
careerxpress Franchisor out to increase life expectancy of new agents

Franchisor out to increase life expectancy of new agents

Hoping to keep more new real estate agents in the business long enough to celebrate their second anniversary, Century 21 Canada has rolled out a 31-day, email-driven course that the franchisor says will give them the practical skills they need ......
By Inman News | Thursday, September 18, 2014
Century 21's Bev Thorne talks about brands at Real Estate Connect San Francisco 2014. How to make your brand relevant to consumers

How to make your brand relevant to consumers

What brands do consumers really care about? How do you make your brand relevant? Some real estate heavy hitters with some major league brands — Gary Gold of Hilton & Hyland, Charles Moore of McGuire Real Estate, Bev Thorne of ......
By Inman News | Tuesday, August 19, 2014
Five-star rating image via Shutterstock. How to satisfy first-time homebuyers

How to satisfy first-time homebuyers

Real estate agents who provide clear communication and walk buyers through every step of the purchase process including appraisals, inspections and home warranties are more likely to earn high marks for customer satisfaction, according to the latest ...
By Inman News | Wednesday, August 6, 2014
Sunrise image via Shutterstock. Sotheby's International Realty launches global referral platform powered by Immobel

Sotheby's International Realty launches global referral platform powered by Immobel

Sotheby’s International Realty, Realogy’s luxury brand with a presence in 54 countries, has launched a global referral network that automatically translates its referrals into the applicable languages, currencies and measurement units for...
By Paul Hagey | Tuesday, June 17, 2014
U.S. soccer fans held a rally Sunday in Natal, Brazil. Photo: www.ussoccer.com. Win or lose, Century 21 will sponsor US Soccer through 2016

Win or lose, Century 21 will sponsor US Soccer through 2016

Today’s match against Ghana could shed some light on whether the U.S. is a contender in the World Cup soccer tournament, but win or lose, franchise giant Century 21 Real Estate is with the team for the long run. As ......
By Inman News | Monday, June 16, 2014
Brand image via Shutterstock. Working together to create a brand that people trust

Working together to create a brand that people trust

At Real Estate Connect in July, Century 21 Chief Marketing Officer Bev Thorne will discuss whose brand really matters to consumers and what that means for agents, brokers and franchisors. She’ll share her insights on how all parties can work togeth...
By Inman News | Friday, June 6, 2014
Rabbit image via Shutterstock. Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 Real Estate LLC is hoping that its latest “real-time” marketing video featuring amateur-looking footage of the Easter Bunny laying eggs will go viral. The Realogy-owned brand runs massive marketing campaigns that include TV ad...
By Paul Hagey | Friday, April 18, 2014
Homepage screen shot of Century 21's revamped Spanish-language site. Century 21's Spanish-language website gets makeover

Century 21's Spanish-language website gets makeover

Realogy franchisor Century 21 Real Estate has updated a property search site that’s aimed at connecting Spanish-speaking buyers to agents who speak their language, century21espanol.com, equipping it with mobile-optimized responsive design and i...
By Paul Hagey | Monday, April 7, 2014
Growth image via Shutterstock. Desktop visits to real estate websites jump 15 percent in March

Desktop visits to real estate websites jump 15 percent in March

Visits to real estate sites from desktop computers surged 15 percent in March compared to the month before, indicating the spring homebuying season has gotten off to a hot start. Consumers recorded about 362 million visits to real estate sites ......
By Paul Hagey | Monday, April 7, 2014
Still from Century 21 "puppy cam" ad. Century 21 continues 2014 ad blitz with 'takeover' of YouTube homepage

Century 21 continues 2014 ad blitz with 'takeover' of YouTube homepage

Century 21 Real Estate is continuing its 2014 ad blitz with a “takeover” of YouTube’s homepage that features a “puppy cam” banner ad that links to the franchisor’s homepage. Century 21 chose to place the ad, featur...
By Paul Hagey | Thursday, March 27, 2014
c21 social xchange Century 21 unveils marketing suite developed by Google

Century 21 unveils marketing suite developed by Google

Century 21 Real Estate today unveiled a marketing suite developed with Google that will give the franchise giant a more custodial role in agents’ marketing efforts by stitching social media, video and search engine marketing together into one p...
By Teke Wiggin | Monday, March 17, 2014
Sunrise image via Shutterstock. RESAAS to power global referral network for Re/Max

RESAAS to power global referral network for Re/Max

The fast-growing real estate social network RESAAS has signed an agreement to power a global referral network for franchisor Re/Max and the more than 90,000 agents affiliated with the brand. The RESAAS-powered platform will translate listings and com...
By Paul Hagey | Wednesday, March 5, 2014
Patent holder image via Shutterstock. 13 of the biggest names in real estate hit with patent suit by 'nonpracticing entity'

13 of the biggest names in real estate hit with patent suit by 'nonpracticing entity'

More than a dozen real estate companies — including Re/Max, Century 21 and Keller Williams — have been hit with patent infringement lawsuits by a company that does not maintain a website or offer any products or services but holds ......
By Andrea V. Brambila | Monday, February 10, 2014
C21_2014_winter_olympics Century 21's Sochi ads prime consumers for spring buying season

Century 21's Sochi ads prime consumers for spring buying season

Realogy franchise giant Century 21 Real Estate LLC is debuting three 30-second television spots focusing on the consumer-agent relationship that will run throughout the Sochi 2014 Winter Olympic Games. The “Based on a True Feeling” TV spo...
By Inman News | Friday, February 7, 2014
Homing In partners with 2nd-largest Century 21 franchise worldwide

Homing In partners with 2nd-largest Century 21 franchise worldwide

Real estate startup Homing In has partnered with Century 21’s second-largest franchise worldwide, San Diego-based Century 21 Award, offering the brokerage’s 1,000 or so agents exclusive access to showing requests from the startup’s...
By Andrea V. Brambila | Friday, January 24, 2014
2014 hopes image via Shutterstock. 2014 real estate industry leader predictions: Part 2

2014 real estate industry leader predictions: Part 2

My New Year's resolution for the industry is to stop the spending of "Realtor dollars fighting Realtor dollars." ......
By Inman News | Monday, December 30, 2013