10 FACE / Shutterstock.com HappyCo makes property owners/operators lives a breeze

HappyCo makes property owners/operators lives a breeze

Last month San Francisco-based tech company HappyCo launched a business intelligence (BI) module upgrade to its Happy Inspector app. The app pulls various property inspection data together, which assists multifamily owner/operators, single-family ren...
By Erik Pisor | Monday, January 18, 2016
Sergiy Chmara / Shutterstock.com How to make being a contrarian work for your business

How to make being a contrarian work for your business

Take a hint from Ted Cruz, Bernie Sanders and Donald Trump as well as real estate's leading innovators -- being a contrarian can be a boon to your business. Contrarians are those individuals who take an opposite or different position from others. The...
By Bernice Ross | Monday, January 11, 2016
aldomurillo / iStock.com Century 21 wooing Hispanics

Century 21 wooing Hispanics

Marking the real estate franchisor's latest bid to tap the Hispanic community for business and talent, Century 21 has partnered with Polvoara Advertising, a digital advertising agency that specializes in branding companies to the U.S. Hispanic market...
By Teke Wiggin | Thursday, December 10, 2015
Century21_Competitive_Eater Dig into the #C21EatSlow campaign

Dig into the #C21EatSlow campaign

Taking advantage of the feasting that's about to take place (or already happening) all over the country, Century 21 put together an ad campaign featuring competitive eater Geoffrey Esper ......
By Inman | Thursday, November 26, 2015
Alexander Kirch / Shutterstock.com Coldwell Banker out to be real estate's 'smart home' brand

Coldwell Banker out to be real estate's 'smart home' brand

Coldwell Banker Real Estate is turning its marketing eye toward smart home technology. It announced sponsorship deals this week with the massive tech conference Consumer Electronics Show and the tech and review site ......
By Paul Hagey | Monday, September 21, 2015
NRT / Shutterstock.com Opinion: Is Zillow becoming a brokerage?

Opinion: Is Zillow becoming a brokerage?

Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines -- and social media threads -- as a th...
By Brian Rayl | Friday, August 28, 2015
Efired / Shutterstock.com 2-year-old franchise network poised for international expansion

2-year-old franchise network poised for international expansion

After going from zero to more than 34,000 agents in a blink of the eye, Berkshire Hathaway HomeServices is preparing to take its new brand overseas in 2016. The 2-year-old franchise network will focus its initial international growth on Hong Kong and...
By Paul Hagey | Wednesday, August 12, 2015
Ruud Morijn Photographer / Shutterstock.com How to gauge real estate industry disruption

How to gauge real estate industry disruption

Disruption in the residential real estate industry can be gauged by the measurement of three core factors: compensation gauge, technology gauge and services gauge. Based upon these three factors, the impact on the industry and the consumer can be mea...
By Kenneth Jenny | Thursday, July 23, 2015
Screenshot from Berkshire Hathaway Home Services 2015 national TV ad And the best franchisor TV ad is ...

And the best franchisor TV ad is ...

Four of the nation's top real estate brands -- Berkshire Hathaway HomeServices, Century 21 Real Estate, Coldwell Banker Real Estate and Re/Max -- are all running national TV ads this year, and 15,080 Inman readers weighed in this week with their take...
By Paul Hagey | Friday, May 1, 2015
baranq / Shutterstock.com Which real estate brand's TV spot does it best?

Which real estate brand's TV spot does it best?

The spring homebuying season is in full bloom, and most of the nation's major real estate franchisors are airing national TV ads designed to burn their brands in consumers' brains. Coldwell Banker Real Estate, Century 21 Real Estate, Re/Max and newco...
By Paul Hagey | Tuesday, April 28, 2015
Hero-Globe Re/Max, Century 21, Coldwell Banker named among top 100 global franchisors

Re/Max, Century 21, Coldwell Banker named among top 100 global franchisors

Rubbing elbows with some of the world's most familiar brands like McDonald's and Subway, Re/Max, Century 21 Real Estate and Coldwell Banker Real Estate were named among the top 100 franchisors in the world in the 2015 edition of an annual ranking by ...
By Paul Hagey | Friday, April 24, 2015
BTC - Jodi Tussing Jodi Tussing on how lead capture and predictive analytics help agents close sales

Jodi Tussing on how lead capture and predictive analytics help agents close sales

The director of field learning at Century 21 talks about how technology helps agents connect with clients and what keeps her up at night now that her daughters are grown with families of their own ......
By Inman | Wednesday, April 15, 2015
Joyce Vincent/Shutterstock Why video helps clients connect your face with your market

Why video helps clients connect your face with your market

Although video creation among real estate agents is still on the rise, early feedback from agents and brands paints an interesting story about how video today is helping them beyond the known SEO and viewership stats ......
By Matt Singer | Wednesday, April 1, 2015
Andrei Kuzmik / Shutterstock Warren Buffett's franchise sees coaching as key to growth

Warren Buffett's franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the b...
By Paul Hagey | Monday, March 23, 2015
Hero-Hootsuite1 Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 is rolling out a customized version of Hootsuite’s social media solution the franchisor says will allow affiliated agents and brokers to manage multiple networks from a single dashboard and broadcast a “continuous drumbeat of r...
By Matt Carter | Monday, March 23, 2015
Screenshot from apartments.com spot starring Jeff Goldblum. Jeff Goldblum's latest role: Apartments.com mastermind

Jeff Goldblum's latest role: Apartments.com mastermind

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...
By Inman | Monday, March 2, 2015
Richard Smith speaking live at Connect NYC / Elza Hayen How Realogy will tackle challenges facing the industry: Watch the video

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Com...
By Inman | Friday, February 27, 2015
Stuart-Monk/Shutterstock KW opens up shop in the UK on the QT

KW opens up shop in the UK on the QT

In the latest example of an overseas expansion push that’s picked up momentum in the last year, U.S. franchise powerhouse Keller Williams has quietly opened up shop in the U.K. and is expanding its presence there. Agents affiliated with Keller ...
By Inman | Wednesday, February 25, 2015