NRT / Shutterstock.com Opinion: Is Zillow becoming a brokerage?

Opinion: Is Zillow becoming a brokerage?

Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines -- and social media threads -- as a th...
By Brian Rayl | Friday, August 28, 2015
Efired / Shutterstock.com 2-year-old franchise network poised for international expansion

2-year-old franchise network poised for international expansion

After going from zero to more than 34,000 agents in a blink of the eye, Berkshire Hathaway HomeServices is preparing to take its new brand overseas in 2016. The 2-year-old franchise network will focus its initial international growth on Hong Kong and...
By Paul Hagey | Wednesday, August 12, 2015
Ruud Morijn Photographer / Shutterstock.com How to gauge real estate industry disruption

How to gauge real estate industry disruption

Disruption in the residential real estate industry can be gauged by the measurement of three core factors: compensation gauge, technology gauge and services gauge. Based upon these three factors, the impact on the industry and the consumer can be mea...
By Kenneth Jenny | Thursday, July 23, 2015
Screenshot from Berkshire Hathaway Home Services 2015 national TV ad And the best franchisor TV ad is ...

And the best franchisor TV ad is ...

Four of the nation's top real estate brands -- Berkshire Hathaway HomeServices, Century 21 Real Estate, Coldwell Banker Real Estate and Re/Max -- are all running national TV ads this year, and 15,080 Inman readers weighed in this week with their take...
By Paul Hagey | Friday, May 1, 2015
baranq / Shutterstock.com Which real estate brand's TV spot does it best?

Which real estate brand's TV spot does it best?

The spring homebuying season is in full bloom, and most of the nation's major real estate franchisors are airing national TV ads designed to burn their brands in consumers' brains. Coldwell Banker Real Estate, Century 21 Real Estate, Re/Max and newco...
By Paul Hagey | Tuesday, April 28, 2015
Hero-Globe Re/Max, Century 21, Coldwell Banker named among top 100 global franchisors

Re/Max, Century 21, Coldwell Banker named among top 100 global franchisors

Rubbing elbows with some of the world's most familiar brands like McDonald's and Subway, Re/Max, Century 21 Real Estate and Coldwell Banker Real Estate were named among the top 100 franchisors in the world in the 2015 edition of an annual ranking by ...
By Paul Hagey | Friday, April 24, 2015
BTC - Jodi Tussing Jodi Tussing on how lead capture and predictive analytics help agents close sales

Jodi Tussing on how lead capture and predictive analytics help agents close sales

The director of field learning at Century 21 talks about how technology helps agents connect with clients and what keeps her up at night now that her daughters are grown with families of their own ......
By Inman | Wednesday, April 15, 2015
Joyce Vincent/Shutterstock Why video helps clients connect your face with your market

Why video helps clients connect your face with your market

Although video creation among real estate agents is still on the rise, early feedback from agents and brands paints an interesting story about how video today is helping them beyond the known SEO and viewership stats ......
By Matt Singer | Wednesday, April 1, 2015
Andrei Kuzmik / Shutterstock Warren Buffett's franchise sees coaching as key to growth

Warren Buffett's franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the b...
By Paul Hagey | Monday, March 23, 2015
Hero-Hootsuite1 Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 is rolling out a customized version of Hootsuite’s social media solution the franchisor says will allow affiliated agents and brokers to manage multiple networks from a single dashboard and broadcast a “continuous drumbeat of r...
By Matt Carter | Monday, March 23, 2015
Screenshot from apartments.com spot starring Jeff Goldblum. Jeff Goldblum's latest role: Apartments.com mastermind

Jeff Goldblum's latest role: Apartments.com mastermind

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...
By Inman | Monday, March 2, 2015
Richard Smith speaking live at Connect NYC / Elza Hayen How Realogy will tackle challenges facing the industry: Watch the video

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Com...
By Inman | Friday, February 27, 2015
Stuart-Monk/Shutterstock KW opens up shop in the UK on the QT

KW opens up shop in the UK on the QT

In the latest example of an overseas expansion push that’s picked up momentum in the last year, U.S. franchise powerhouse Keller Williams has quietly opened up shop in the U.K. and is expanding its presence there. Agents affiliated with Keller ...
By Inman | Wednesday, February 25, 2015
Screenshot of Century21 commercial, "The Chase" Century 21 unveils 2015 national marketing campaign

Century 21 unveils 2015 national marketing campaign

Century 21 Real Estate has unveiled two new TV spots, which will air throughout the year on network and cable channels as part of the Realogy brand’s 2015 national marketing campaign. Continuing the brand’s “Smarter. Bolder. Faster....
By Paul Hagey | Monday, February 23, 2015
Greg Sexton Century 21's vision for 2015

Century 21's vision for 2015

Remember the gold jackets? It was brilliant marketing, and for decades served as the calling card of Century 21 agents. Times have changed, though, and the arrival of CEO Richard Davidson in 2010 ushered in a new era of growth and revitalization for ...
By Tim & Julie Harris | Thursday, February 12, 2015
Screenshot of Coldwell Banker's "Home's Best Friend" spot. How Coldwell Banker's good deed could boost its image with millions of buyers and sellers

How Coldwell Banker's good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s...
By Inman | Wednesday, February 11, 2015
philly_century21hero Century 21 bolsters presence in Philadelphia market

Century 21 bolsters presence in Philadelphia market

Century 21 Real Estate has renewed two affiliates and signed up three more in the Philadelphia metro market, helping it shore up its presence in the region after losing a large affiliate in October to an acquisition. Realogy’s largest franchi...
By Inman | Tuesday, January 20, 2015
Markus Pfaff_130539758 Berkshire Hathaway HomeServices kicks off next phase of expansion

Berkshire Hathaway HomeServices kicks off next phase of expansion

Having brought nearly all of the brokerages that once did business as Prudential Real Estate under its wing, next year Warren Buffett’s new franchise network will fix its sites set on a new target: independent brokerages and companies affiliate...
By Paul Hagey | Monday, December 29, 2014