Jodi Tussing on how lead capture and predictive analytics help agents close sales

Jodi Tussing on how lead capture and predictive analytics help agents close sales

The director of field learning at Century 21 talks about how technology helps agents connect with clients and what keeps her up at night now that her daughters are grown with families of their own ......
By Inman | Wednesday, April 15, 2015
Joyce Vincent/Shutterstock Why video helps clients connect your face with your market

Why video helps clients connect your face with your market

Although video creation among real estate agents is still on the rise, early feedback from agents and brands paints an interesting story about how video today is helping them beyond the known SEO and viewership stats ......
By Matt Singer | Wednesday, April 1, 2015
Andrei Kuzmik / Shutterstock Warren Buffett's franchise sees coaching as key to growth

Warren Buffett's franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the b...
By Paul Hagey | Monday, March 23, 2015
Hero-Hootsuite1 Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 teams up with Hootsuite on social selling tool for agents

Century 21 is rolling out a customized version of Hootsuite’s social media solution the franchisor says will allow affiliated agents and brokers to manage multiple networks from a single dashboard and broadcast a “continuous drumbeat of r...
By Matt Carter | Monday, March 23, 2015
Screenshot from apartments.com spot starring Jeff Goldblum. Jeff Goldblum's latest role: Apartments.com mastermind

Jeff Goldblum's latest role: Apartments.com mastermind

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...
By Inman | Monday, March 2, 2015
Richard Smith speaking live at Connect NYC / Elza Hayen How Realogy will tackle challenges facing the industry: Watch the video

How Realogy will tackle challenges facing the industry: Watch the video

Over 18 years, Realogy Chairman, CEO and President Richard Smith helped build the world’s largest franchise real estate enterprise, which includes brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker and Coldwell Banker Com...
By Inman | Friday, February 27, 2015
Stuart-Monk/Shutterstock KW opens up shop in the UK on the QT

KW opens up shop in the UK on the QT

In the latest example of an overseas expansion push that’s picked up momentum in the last year, U.S. franchise powerhouse Keller Williams has quietly opened up shop in the U.K. and is expanding its presence there. Agents affiliated with Keller ...
By Inman | Wednesday, February 25, 2015
Screenshot of Century21 commercial, "The Chase" Century 21 unveils 2015 national marketing campaign

Century 21 unveils 2015 national marketing campaign

Century 21 Real Estate has unveiled two new TV spots, which will air throughout the year on network and cable channels as part of the Realogy brand’s 2015 national marketing campaign. Continuing the brand’s “Smarter. Bolder. Faster....
By Paul Hagey | Monday, February 23, 2015
Greg Sexton Century 21's vision for 2015

Century 21's vision for 2015

Remember the gold jackets? It was brilliant marketing, and for decades served as the calling card of Century 21 agents. Times have changed, though, and the arrival of CEO Richard Davidson in 2010 ushered in a new era of growth and revitalization for ...
By Tim Harris | Thursday, February 12, 2015
Screenshot of Coldwell Banker's "Home's Best Friend" spot. How Coldwell Banker's good deed could boost its image with millions of buyers and sellers

How Coldwell Banker's good deed could boost its image with millions of buyers and sellers

Movie fans tuning in to this year’s Academy Awards will once again be seeing the Coldwell Banker Real Estate brand, as the franchisor airs a 30-second spot publicizing a partnership with Adopt-a-Pet.com to find homes for 20,000 dogs. It’s...
By Inman | Wednesday, February 11, 2015
philly_century21hero Century 21 bolsters presence in Philadelphia market

Century 21 bolsters presence in Philadelphia market

Century 21 Real Estate has renewed two affiliates and signed up three more in the Philadelphia metro market, helping it shore up its presence in the region after losing a large affiliate in October to an acquisition. Realogy’s largest franchi...
By Inman | Tuesday, January 20, 2015
Markus Pfaff_130539758 Berkshire Hathaway HomeServices kicks off next phase of expansion

Berkshire Hathaway HomeServices kicks off next phase of expansion

Having brought nearly all of the brokerages that once did business as Prudential Real Estate under its wing, next year Warren Buffett’s new franchise network will fix its sites set on a new target: independent brokerages and companies affiliate...
By Paul Hagey | Monday, December 29, 2014
triggermktg MLS data triggering postcard marketing campaigns

MLS data triggering postcard marketing campaigns

Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital. ...
By Brittany Morris | Friday, December 19, 2014
Retro typewriter Image via Shutterstock. Modified. Alex Perriello, President & CEO, Realogy Franchise Group The Inman Busybody: Alex Perriello, what's up?

The Inman Busybody: Alex Perriello, what's up?

The Inman Busybody sent a letter to Alex Perriello, CEO and president of the Realogy Franchise Group. He graciously responded. Dear Mr. Perriello, Please indulge me. Something has been gnawing at me for some time. You are a savvy and very ......
By Inman | Saturday, November 15, 2014
Duck and ducklings image via Shutterstock. New program could help keep brokerages in the Realogy family

New program could help keep brokerages in the Realogy family

“Imprinting” occurs when a duckling assigns the status of “mom” to the first large moving creature it sees. Taking a page out of Mother Nature’s book, Realogy has rolled out a program that could produce its own imprinti...
By Teke Wiggin | Thursday, November 6, 2014
Century 21 home zombie-proofing kit on eBay. Century 21 shows it knows how to mine pop culture

Century 21 shows it knows how to mine pop culture

Remember when Century 21 rode on the coattails of the finale of the hit TV series “Breaking Bad” by placing a fake ad on Craigslist for the New Mexico home of the main character, Walter White? The crafty Realogy franchisor ......
By Inman | Friday, October 10, 2014
Senior nearing retirement image via Shutterstock. Century 21 targets sellers on Move's senior housing portal

Century 21 targets sellers on Move's senior housing portal

Century 21 Real Estate is the first real estate brand to sign on as a sponsor of SeniorHousingNet.com, a search portal for senior living listings and resources owned by realtor.com operator Move Inc. The Realogy franchisor will receive “premier...
By Inman | Monday, September 29, 2014
careerxpress Franchisor out to increase life expectancy of new agents

Franchisor out to increase life expectancy of new agents

Hoping to keep more new real estate agents in the business long enough to celebrate their second anniversary, Century 21 Canada has rolled out a 31-day, email-driven course that the franchisor says will give them the practical skills they need ......
By Inman | Thursday, September 18, 2014