Rabbit image via Shutterstock. Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 finds the Easter Bunny, hopes news will go viral

Century 21 Real Estate LLC is hoping that its latest “real-time” marketing video featuring amateur-looking footage of the Easter Bunny laying eggs will go viral. The Realogy-owned brand runs massive marketing campaigns that include TV ad...
By Paul Hagey | Friday, April 18, 2014
Homepage screen shot of Century 21's revamped Spanish-language site. Century 21's Spanish-language website gets makeover

Century 21's Spanish-language website gets makeover

Realogy franchisor Century 21 Real Estate has updated a property search site that’s aimed at connecting Spanish-speaking buyers to agents who speak their language, century21espanol.com, equipping it with mobile-optimized responsive design and i...
By Paul Hagey | Monday, April 7, 2014
Growth image via Shutterstock. Desktop visits to real estate websites jump 15 percent in March

Desktop visits to real estate websites jump 15 percent in March

Visits to real estate sites from desktop computers surged 15 percent in March compared to the month before, indicating the spring homebuying season has gotten off to a hot start. Consumers recorded about 362 million visits to real estate sites ......
By Paul Hagey | Monday, April 7, 2014
Still from Century 21 "puppy cam" ad. Century 21 continues 2014 ad blitz with 'takeover' of YouTube homepage

Century 21 continues 2014 ad blitz with 'takeover' of YouTube homepage

Century 21 Real Estate is continuing its 2014 ad blitz with a “takeover” of YouTube’s homepage that features a “puppy cam” banner ad that links to the franchisor’s homepage. Century 21 chose to place the ad, featur...
By Paul Hagey | Thursday, March 27, 2014
c21 social xchange Century 21 unveils marketing suite developed by Google

Century 21 unveils marketing suite developed by Google

Century 21 Real Estate today unveiled a marketing suite developed with Google that will give the franchise giant a more custodial role in agents’ marketing efforts by stitching social media, video and search engine marketing together into one p...
By Teke Wiggin | Monday, March 17, 2014
Sunrise image via Shutterstock. RESAAS to power global referral network for Re/Max

RESAAS to power global referral network for Re/Max

The fast-growing real estate social network RESAAS has signed an agreement to power a global referral network for franchisor Re/Max and the more than 90,000 agents affiliated with the brand. The RESAAS-powered platform will translate listings and com...
By Paul Hagey | Wednesday, March 5, 2014
Patent holder image via Shutterstock. 13 of the biggest names in real estate hit with patent suit by 'nonpracticing entity'

13 of the biggest names in real estate hit with patent suit by 'nonpracticing entity'

More than a dozen real estate companies — including Re/Max, Century 21 and Keller Williams — have been hit with patent infringement lawsuits by a company that does not maintain a website or offer any products or services but holds ......
By Andrea V. Brambila | Monday, February 10, 2014
C21_2014_winter_olympics Century 21's Sochi ads prime consumers for spring buying season

Century 21's Sochi ads prime consumers for spring buying season

Realogy franchise giant Century 21 Real Estate LLC is debuting three 30-second television spots focusing on the consumer-agent relationship that will run throughout the Sochi 2014 Winter Olympic Games. The “Based on a True Feeling” TV spo...
By Inman News | Friday, February 7, 2014
incubator-homingin Homing In partners with 2nd-largest Century 21 franchise worldwide

Homing In partners with 2nd-largest Century 21 franchise worldwide

Real estate startup Homing In has partnered with Century 21′s second-largest franchise worldwide, San Diego-based Century 21 Award, offering the brokerage’s 1,000 or so agents exclusive access to showing requests from the startup’s...
By Andrea V. Brambila | Friday, January 24, 2014
2014 hopes image via Shutterstock. 2014 real estate industry leader predictions: Part 2

2014 real estate industry leader predictions: Part 2

My New Year's resolution for the industry is to stop the spending of "Realtor dollars fighting Realtor dollars." ......
By Inman News | Monday, December 30, 2013
Left to right: Century 21 CEO Rick Davidson and Metropolitan Residential Partners co-founders Ryan Sherman and Douglas Magid Century 21 breaks into Manhattan real estate market

Century 21 breaks into Manhattan real estate market

Century 21 is set to open its first franchise office in Manhattan in a bid to strengthen its international network and tap foreign buyers. In joining the Century 21 network, Manhattan-based Metropolitan Residential Partners will rebrand as Century 21...
By Teke Wiggin | Friday, December 13, 2013
Agent and clients image via Shutterstock. JD Power survey highlights challenges of serving first-time buyers and sellers

JD Power survey highlights challenges of serving first-time buyers and sellers

Brokerages affiliated with franchisors Prudential Real Estate, Re/Max and Century 21 scored higher than average in overall customer satisfaction among first-time buyers in a J.D. Power study measuring customer satisfaction among first-time and repeat...
By Inman News | Tuesday, December 10, 2013
century-21-logo Century 21 to launch social media sharing platform for agents

Century 21 to launch social media sharing platform for agents

SAN FRANCISCO — Real estate franchisor Century 21 will roll out a system next year that will allow its agents to easily share Century 21-recommended content across multiple social media platforms, CEO Rick Davidson announced at a real estate te...
By Teke Wiggin | Monday, November 11, 2013
Burj Khalifa image via Shutterstock. Sotheby's International Realty enters Dubai

Sotheby's International Realty enters Dubai

Sotheby’s International Realty, the luxury brand owned and managed by real estate giant Realogy, has signed a 25-year master franchise agreement to enter the United Arab Emirates with its first office opening next month in Dubai. The agreement ...
By Inman News | Tuesday, October 22, 2013
century-21-logo Century 21 enters 4 European countries

Century 21 enters 4 European countries

Century 21 Real Estate has signed four new master franchise agreements for the brand to operate in Austria, Croatia, Kosovo and Slovenia. The agreements, signed over the last six months but announced today, bring the brand to 74 countries and ......
By Inman News | Thursday, October 17, 2013
Benjamin Franklin held hostage image via Shutterstock. Realtor Party, Coffee Party (sort of) take a stand on shutdown

Realtor Party, Coffee Party (sort of) take a stand on shutdown

Starbucks CEO Howard Schultz’s petition for a bipartisan solution to the government shutdown and debt ceiling crisis is “dopey-yo” Daniel Gross writes in a column for The Daily Beast. “The debt-ceiling brinksmanship and government...
By Inman News | Friday, October 11, 2013
REMAX_Logo Re/Max expands into Japan with signing of master franchise agreement

Re/Max expands into Japan with signing of master franchise agreement

Re/Max Holdings Inc. has expanded into Japan, growing the newly public franchisor’s international presence to 97 countries. The Denver-based firm, which netted $225 million last week in an initial public offering, has signed a master franchise ...
By Paul Hagey | Thursday, October 10, 2013
World image via Shutterstock. Re/Max keeps title of largest global real estate franchise

Re/Max keeps title of largest global real estate franchise

Re/Max, which netted $225 million in an initial public offering last week, has retained its title as the top real estate franchisor — and is also the 14th-largest U.S.-based franchise operation in any industry by worldwide sales volume, accordi...
By Paul Hagey | Wednesday, October 9, 2013