housing affordability
Homeownership in some markets never makes financial sense
by Marian McPherson Jun 4
Nearly 1 in 5 homebuyers in 2025 had military ties, NAR says
Active-duty service members and veterans follow distinct paths to homeownership
by Jessi Healey May 25
Renters accelerate buying plans as rental affordability improves
Zillow data shows rent price growth has reached its lowest level since 2020
by Marian McPherson Apr 21
What you don’t know about down payment programs could cost your clients $18,000
Rob Chrane and Mosi Gatling break down why buyers are missing an average of $18,000
Fannie Mae move could bring crypto buyers into the market
A new offering could expand the buyer pool for agents working with crypto-heavy clients
by AJ LaTrace Mar 26
The heyday of the cash homebuyer seems to be over (at least for now)
As mortgage rates remain lower and buyers continue to have the upper hand in most markets across the US, many are opting out of paying for homes in cash
by Lillian Dickerson Feb 17
First-time buyers get creative with financing in 2026
Easing interest rates, down payment assistance and builder incentives are helping 1st-time homebuyers compete, according to the latest from the National Association of Realtors
by Marian McPherson Jan 6
House with a "for sale" sign in the front yard
Popular with 1st-time homebuyers, FHA loans have higher delinquency rates, and borrowers are more likely to end up underwater or in foreclosure when home prices fall
by Matt Carter Dec 12
Gen Z homebuyers
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal can lead to new income streams in a stalled market, Annette DeCicco writes
by Annette DeCicco Dec 10
How to help buyers understand interest-only mortgages
Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever's Luke Babich writes
by Luke Babich Aug 13
How to help your buyers avoid costly mortgage mistakes
When buyers plan and have the right people on their side, mortgage expert Phil Crescenzo Jr. writes, they can stay in control, and the rest becomes a lot less stressful
House hacking: A creative solution for your exhausted buyers
House hacking is a mindset shift that turns today’s real estate market challenges into strategic advantages, broker Julie Busby writes
by Julie Busby Jul 9
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
Down payments set shrinking course for 1st time in 2 years
Down payments are declining as home prices are rising because buyers are facing affordability challenges or opting to reserve more of their cash because of economic uncertainty, Redfin said
by Lillian Dickerson Jun 16
UWM brings back 1% down conventional mortgage program
Nation's largest lender reboots 1% down loans that cover up to $7K of the homebuyer's down payment when financing a purchase with a loan backed by Fannie Mae or Freddie Mac
by Matt Carter Jun 11