Email open on a laptop computer The No. 1 thing you are doing that is killing your email marketing

The No. 1 thing you are doing that is killing your email marketing

I’m on a soapbox and I’m very feisty. What am I feisty about? Email! Well actually, I’m feisty about real estate agents killing their opportunity to leverage email marketing because they keep doing this one thing. The reality is that this has b...
By Christina Ethridge | Thursday, July 21, 2016
Q2_TechReviewHero_NEW Is Amitree’s Folio the best Gmail extension for real estate pros yet?

Is Amitree’s Folio the best Gmail extension for real estate pros yet?

Amitree's Folio is a sharp Chrome extension for Gmail that, in moments, assembles and organizes messages according to common dates, terms and people ......
By Craig C. Rowe | Monday, July 18, 2016
Radu Bercan / Shutterstock.com 5 strategies for boosting email open rates and engagement

5 strategies for boosting email open rates and engagement

A few weeks ago, I woke up to the following notification in my email inbox: "Critical policy changes from Gmail and Microsoft will take effect on June 30, 2016. Your account will be affected. Please take immediate action to ensure that emails can con...
By Jeff Logue | Friday, July 15, 2016
Q2_TechReviewHero_NEW The freshest tech gracing the real estate world this week

The freshest tech gracing the real estate world this week

It's a been a busy week for real estate technology product updates. We have new names, new money and altogether new products. Let's get into it ......
By Craig C. Rowe | Wednesday, June 22, 2016
Neung Day / Shutterstock.com The overlooked weak link in real estate safety

The overlooked weak link in real estate safety

In recent years, a series of horrific headlines shined a light on the serious issue of safety for real estate agents. Like most things in life, as time passed after each tragedy, we seem to go back to our regular routines without investing the time a...
By Glenn Felson | Friday, June 17, 2016
Neung Day / Shutterstock.com Data encryption: A how-to guide for real estate professionals

Data encryption: A how-to guide for real estate professionals

Real estate agents handle an array of highly sensitive client information -- including income tax returns, bank account data, social security numbers, salary information and more. A data breach not only threatens clients’ financial security, but it...
By Sarah Brown | Monday, June 13, 2016
Marco Govel / Shutterstock.com Quiz: Are you tech fit?

Quiz: Are you tech fit?

In a recent interview with industry trend and technology commentator Brad Inman, we discussed where real estate was heading and what the best agents are doing to connect with their clients and add value in new and exciting ways, which is how I came u...
By Ray Wood | Wednesday, March 16, 2016
Ciprian Stremtan / Shutterstock.com How to achieve an empty inbox

How to achieve an empty inbox

As the number inside of the red bubble at the bottom of your phone screen grows, a certain sense of anxiety tends to come with it. How bad is your inbox? Double digits? Triple? I know a few iPhones ago, I let my personal email get to several thousand...
By Erica Tafavoti | Thursday, November 12, 2015
l i g h t p o e t / Shutterstock.com 5 places you should spend your lead generation budget

5 places you should spend your lead generation budget

There are two different ways to spend money; one is on lead generation (lead capture and conversion), and the other is on branding, which is also known as exposure or name recognition ......
By Christina Ethridge | Monday, November 2, 2015
Monkey Business Images / Shutterstock.com 10 questions you should ask lenders regarding TRID

10 questions you should ask lenders regarding TRID

As a real estate agent, it is important to be ready for Oct. 3 and the TILA-RESPA Integrated Disclosures Rule. Much of that preparation is checking with your lender. In fact, an interview of sorts is appropriate to determine how prepared the lender i...
By Bill Risser | Tuesday, October 6, 2015
Arina P Habich / Shutterstock.com Trick or TRID

Trick or TRID

Well whether you like it or not, TRID or Truth In Lending- RESPA Integrated Disclosure is here to stay, at least for now. So once again it's our job to educate ourselves and our customers on how these changes are going to affect them. I sat down with...
By Sue Benson | Tuesday, October 6, 2015
Denys Prykhodov / Shutterstock.com 6 tips for building your personal brand on LinkedIn

6 tips for building your personal brand on LinkedIn

With 107 Million US based users, LinkedIn should have your attention. Most people go on LinkedIn sparingly or when they're prompted by email to endorse someone they barely know. However, there is more to LinkedIn than handing out Internet high-fives ...
By Jordan Scheltgen | Monday, October 5, 2015
Screenshot-2015-05-05-at-2.52.04-PM Is this CRM on your real estate radar?

Is this CRM on your real estate radar?

Much of what we do as real estate professionals requires email. We need to email documents to our clients, lenders, builders, home inspectors, attorneys and more. In the midst of such a maze and whirlwind of emails, you can imagine my elation when I ...
By Lee Davenport | Tuesday, May 12, 2015
Pressmaster / Shutterstock Tech tip: 6 easy steps to undo a sent email in Gmail

Tech tip: 6 easy steps to undo a sent email in Gmail

Most people have accidentally sent an email that wasn't quite finished or wasn't addressed to the right person. Well, Gmail gives you a 10-second window to take it back ......
By David Redic | Monday, April 6, 2015
Magical thinking image via Shutterstock. The most popular real estate apps aren’t even real estate apps. Should we worry?

The most popular real estate apps aren’t even real estate apps. Should we worry?

I often ask real estate agents what their three most important real estate websites or apps are, and I get a surprising mix of answers. Namely, most of them aren’t even real estate apps. Somehow, Gmail, Dropbox, Evernote, Twitter, Facebook, ......
By Jonathan Aizen | Thursday, October 23, 2014
Empty mailbox image via Shutterstock. Reorganize your email and achieve ‘inbox zero’

Reorganize your email and achieve ‘inbox zero’

Tell the truth — if you add up all the messages in your inbox, including sent and deleted messages, what’s the total? If you’re like most people, you may have 1,000 or more. Now is the perfect time to get ......
By Bernice Ross | Monday, January 13, 2014
Pro surfers catch a wave at the Mavericks Invitational 2013 in Half Moon Bay, Calif. Brian A. Witkin / Shutterstock.com 5 tips to help real estate pros get the most out of Apple’s latest desktop operating system, OS X Mavericks

5 tips to help real estate pros get the most out of Apple’s latest desktop operating system, OS X Mavericks

Apple recently released OS X Mavericks, the latest version of the company’s desktop operating system. The 10th version of OS X and the first iteration to incorporate the new California theme for its naming convention, the operating system is availa...
By Tom Flanagan | Tuesday, November 12, 2013
Nimble Nimble’s email ‘widgets’ surface social, profiles and contact information in your inbox

Nimble’s email ‘widgets’ surface social, profiles and contact information in your inbox

Nimble — a contact management tool that maintains social media-powered lead profiles and organizes interactions with a contact into one platform — has added email widgets that surface a contact’s Nimble info within a user’s in...
By Paul Hagey | Tuesday, November 5, 2013