A girl backpacking in New Zealand Why people thought I was at my desk while I was backpacking in New Zealand

Why people thought I was at my desk while I was backpacking in New Zealand

New Zealand is incredible, but Wi-Fi in New Zealand is not so incredible. Knowing this, I left our brokerage social media in the hands of various apps and automated web-based services for almost three weeks while I was on vacation 8,476 miles away. T...
By Hillary Rinehart | Tuesday, August 2, 2016
Searching Google for answers Tips and tricks for using Google reviews to improve your search engine rankings

Tips and tricks for using Google reviews to improve your search engine rankings

Client testimonials have always been a valuable asset to any real estate agent. They provide genuine feedback to potential clients that shape opinion and trustworthiness. In a similar vein, Google utilizes client testimonials to determine the credibi...
By Sean Killian | Monday, August 1, 2016
Anchiy / Shutterstock.com 27 tips for making your social media posts more visually appealing

27 tips for making your social media posts more visually appealing

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today ......
By Chelsea Peitz | Tuesday, July 19, 2016
mama_mia / Shutterstock.com How to provide value on social media and get a huge return

How to provide value on social media and get a huge return

If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show buyers everything there is to love in...
By Whitney Bennett | Monday, July 18, 2016
Social media icons Focusing on one social media platform to build consistency

Focusing on one social media platform to build consistency

Bill Gassett of Re/Max in Holliston, Massachusetts joins Homesnap's Gayle Weiswasser to talk about focusing on one form of social media -- in this case, Google Plus -- to create specific and specialized content on a consistent platform ......
By Inman | Monday, July 11, 2016
Empty seats in a theater. Why do agents need virtual tours?

Why do agents need virtual tours?

It’s become a given in real estate marketing that an agent must have a virtual tour to promote every listing. Yet when looking at virtual tours of property listings posted on YouTube, it’s tough to find many that have more than a handful of views...
By Randall Standard | Tuesday, April 12, 2016
everything possible / Shutterstock.com 12 promotional tools to help you maximize your content marketing

12 promotional tools to help you maximize your content marketing

The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. ...
By Seth Price | Wednesday, February 17, 2016
Sami Sert / iStock.com The insider’s guide to local SEO for real estate professionals

The insider’s guide to local SEO for real estate professionals

If you're a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it's a lot different than your average SEO campaig...
By Seth Price | Wednesday, February 3, 2016
Twin Design / Shutterstock.com How to create a website people will actually visit: the social edition

How to create a website people will actually visit: the social edition

For all of those who read and implemented (or plan to implement) the SEO tips on part 1 of this 2-part blog series, "How to create a website people will actually visit in 2016," kudos to you! ......
By Andrew Molz | Tuesday, January 19, 2016
google_optimized When was the last time you Googled yourself?

When was the last time you Googled yourself?

There's a lot of great information out there for agents to utilize the Internet better. At least once a week I see an article or blog post on how to use Facebook to generate leads or how to manage your review sites or how to utilize Google Plus to gr...
By Tyler Smith | Monday, November 23, 2015
Let'sPlay / Shutterstock.com 3 time-saving tools to make social media easier

3 time-saving tools to make social media easier

Do you love social media? Many of us have a love-hate relationship with it. We love engaging with the community, but we hate how time consuming it can be. You have what seems to be innumerable networks to join. There's Facebook, Twitter, Pinterest, I...
By Michael Johnson | Thursday, November 19, 2015
Keith Levit / Shutterstock.com 5 SEO tips for real estate agents

5 SEO tips for real estate agents

If you're having trouble keeping up with the never-ending list of best-practices for SEO don't worry, you're not alone. Luckily, there are plenty of powerful SEO fixes that you can implement, and most of them take five minutes or less. Here's what th...
By Justin Kerby | Monday, October 19, 2015
MR. INTERIOR / Shutterstock.com Under the sells-scope: AM Open House app

Under the sells-scope: AM Open House app

If you missed Inman Connect in August, you might have missed out on this jewel. Well, don't sweat it, because I'm taking AM Open House under the sells-scope. Let's examine if AM Open House will help you get to and keep your Agent+ status ......
By Lee Davenport | Wednesday, September 2, 2015
hannadarzy / Shutterstock.com 5 reasons your real estate website isn’t generating leads

5 reasons your real estate website isn’t generating leads

If you're unhappy with your real estate website, it's probably for one reason -- it isn't generating enough leads. The prettiest website in the world isn't a good investment unless it's capturing and delivering you leads. Here are five major reasons ...
By Erica Tafavoti | Wednesday, July 29, 2015
untitled / Shutterstock.com 5 marketing tips for mortgage brokers

5 marketing tips for mortgage brokers

Never fear, there are some simple ways you can get your business noticed. And they won't force you to give up control, break the bank or monopolize your time. Below we'll cover how to get your mortgage bond, leverage customer reviews and other great ...
By Shire Lyon | Tuesday, July 21, 2015
BONNINSTUDIO 4 reasons Google Plus is advantageous for real estate agents

4 reasons Google Plus is advantageous for real estate agents

As of May 2015, Google Plus has 300 million active users globally. Of course, this is nowhere close to the 1.2 billion Facebook users, but that doesn't mean that this platform doesn't have a big marketing upside for real estate agents -- because it d...
By Wade Vander Molen | Monday, June 15, 2015
Wasant / Shutterstock.com Buffer Optimal Scheduling Tool helps you find the best time to post on social media

Buffer Optimal Scheduling Tool helps you find the best time to post on social media

There are plenty of voices on social media so how do you make yours stand out? Various techniques abound that can sometimes be a hit and sometimes be a miss, such as hosting contests, paying to promote your posts, etc. But one sweatless, free way to ...
By Lee Davenport | Wednesday, June 3, 2015
shutterstock_210089851 7 steps to build a Google Plus real estate following

7 steps to build a Google Plus real estate following

By now you are surely signed up with Google Plus. You know it’s an important platform to help grow your real estate business, but it doesn’t seem to be helping you as much as you had hoped. In fact, you may even blame its lack of success on the l...
By Guest Contributor | Monday, September 22, 2014