2016Q1_TechReview With this tool, you don't need an app for quality mobile marketing

With this tool, you don't need an app for quality mobile marketing

I was initially skeptical of this product because its pitchman sent me an email with an enormous, inbox-invading signature graphic -- that had a QR code in it. Needless to say, my tolerance for superfluous email signatures was adequately tested. But ...
By Craig C. Rowe | Sunday, January 24, 2016
Asif Islam / Shutterstock.com 3 ways Google's new suite of Android features could affect your real estate app

3 ways Google's new suite of Android features could affect your real estate app

Just a few days ago, Google released a suite of new features for Android developers. The three key features released are designed to help developers and marketers alike reach a more specific audience of app buyers and users ......
By Kevin Hopp | Friday, April 3, 2015
Mobile phone with robot image via Deposit Photos. 3 tools to capture, engage and inform the mobile consumer

3 tools to capture, engage and inform the mobile consumer

According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today's real estate professional becomes how to create marketing co...
By Marci James | Monday, June 16, 2014
Mobile search experience image via Shutterstock. 12 features real estate consumers want in a mobile website

12 features real estate consumers want in a mobile website

Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mob...
By Marci James | Tuesday, April 29, 2014
Thumbnail Evolutionize your WordPress website — go responsive!

Evolutionize your WordPress website — go responsive!

Yesterday, I completed my first Inman News webinar with the collaboration of our gracious sponsor The GoodLife Team.  The webinar was all about creating your own Mobile Evolution in your business, and I discussed that from your online presence, soc...
By Laura Monroe | Friday, January 11, 2013
Thumbnail Lessons from 2012 – 4 ways to claim your mobile niche in 2013!

Lessons from 2012 – 4 ways to claim your mobile niche in 2013!

If my prediction is correct, 2013 will become the year you’ll re-embrace the basics of managing and marketing your business. You’ll spend time focusing on only the tools that help elevate and design your customer experiences online and off…...
By Laura Monroe | Thursday, December 27, 2012
Thumbnail 10 Outstanding Examples of Responsive Web Design

10 Outstanding Examples of Responsive Web Design

Responsive Web design is quickly becoming the new design standard to accommodate the increasing number of devices, platforms and browsers people use to access the Web today. It refers to a website produced in a way that elegantly adapts to ......
By Bob Samii | Wednesday, September 26, 2012
Thumbnail Understand your mobile traffic. No really.

Understand your mobile traffic. No really.

Mobile is important. Lots of people use mobile. Mobile technologies are closely tied to location and locative media. It’s easy to get all excited about mobile and the potential it might have for your web presence. But the truth is, ......
By Gahlord Dewald | Friday, April 27, 2012
Thumbnail 7 tips for a better mobile experience

7 tips for a better mobile experience

Amy Chorew and Ginger Wilcox led a great session at this year's National Association of Realtors Conference & Expo on how to capitalize on the latest apps and strategies for your mobile real estate presence. If you have a case of "shi...
By Bernice Ross | Monday, December 5, 2011
Thumbnail Realtor texting tool a win-win

Realtor texting tool a win-win

Anne Lakusta, a team leader for the Keller Williams Dallas Metro North office, was sitting at a football game when an advertisement flashed on the Jumbotron. If you text a certain number, you get a coupon for a free taco. At first Lakusta wond...
By Steve Bergsman | Friday, January 14, 2011
Thumbnail Vyoo.it makes listings info mobile

Vyoo.it makes listings info mobile

Online marketing platform Postlets has announced a new mobile tool to streamline how consumers view listings on mobile devices. Vyoo.it optimizes property listings for mobile devices by sizing them for small screens. Each mobile "vyoo"...
By Inman | Monday, August 30, 2010
6 strategies for life and business

6 strategies for life and business

In Part 1 of this series, we examined seven great tips from the speakers at the recent AFIRE (Awesome Females in Real Estate) conference. Today's column shares six more strategies from real estate's top women leaders. 1. Create a Fabulous 50 List ...
By Bernice Ross | Thursday, June 10, 2010
Geo-fencing: next in mobile marketing?

Geo-fencing: next in mobile marketing?

Recently, I received an email referencing this article on one of the hottest new topics in mobile technology in regards to real estate: geofencing. What is geofencing?...
By Katie Lance | Tuesday, March 30, 2010
Utopria Brings Property Listings to iPhone

Utopria Brings Property Listings to iPhone

Over the last couple of weeks we’ve seen a handful of companies launch real estate search tools for the iPhone, but Canadian company Utopria is the first out of the gates to take the listing flyer and single property web ......
By Joel Burslem | Thursday, August 21, 2008