real estate lead magnet
Show competence, build trust, and earn the next step without chasing
by Josh Ries Apr 14
NAR highlights unseen work of Realtors in new ad campaign
The 1.47M member organization seeks to show consumers that 'agents who are Realtors do more than open doors' with its slate of new ads
by Taylor Anderson Feb 23
What it means to be a Realtor
Before making a decision about Realtor membership, Darryl Davis writes, consider how foundational the National Association of Realtors is to who we are as professionals
by Darryl Davis Jan 27
How one of California’s largest brokerages hit 90% retention without chasing headcount
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
Google recommendations and reviews
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
by Jimmy Burgess Dec 19
Many agents contemplate leaving NAR if their MLS lifts policy: Intel
While most would stay, the share of real estate agents who say they would toss their Realtor membership if allowed is not small. Here's how some brokerages are planning to respond, and what arguments agents might find convincing
by Daniel Houston Dec 15
More MLSs are moving to provide non-Realtors with access
‘Maybe it’s time.’ In the wake of a recent change by the National Association of Realtors, more multiple listing services may explore ways to provide access to non-Realtors
by Taylor Anderson Nov 26
Why FSBOs cannot sell at a Realtor price: Now Streaming
Real estate coach Darryl Davis talks about why homeowners aren't equipped to sell their homes for top dollar without the help of an agent
by Inman Nov 21
California Association of Realtors new leadership
In 2026, Tamara Suminski will serve as the president of CAR, which is among the largest state Realtor associations in the country. Mark Peterson and Nikki Coppa are also taking on new roles
by Jim Dalrymple II Nov 18
NAR no longer requires membership for MLS
NAR said access to the MLS will be a 'matter of local discretion.' The change is part of NAR's ongoing effort to find areas of potential legal risk and get rid of them
by Taylor Anderson Nov 17
fair housing in Big Sky Country
Opinion
In Montana, where rugged independence meets deep community roots, Realtor Karen Berg-DiGangi is redefining what it means to fight for fair housing
by Karen Berg-DiGangi Oct 28
Danielle McCain
Learn how Connecticut agent Danielle McCain merges mindset and emotional intelligence to infuse meaning into her real estate business
by Christy Murdock Oct 24
At Inman, we believe in you, the real estate professional
Opinion
Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients
by Jim Dalrymple II Oct 8
Alex Vidal on artificial intelligence
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
by Marian McPherson Oct 3
Lesson Learned: Luxury isn’t price, it’s experience
The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points
by Jessi Healey Oct 2