Buyers are choosing based on what your communication reveals
How to demonstrate that you're still needed in an increasingly AI-driven world
Mosaik’s Sheila Reddy challenges a common industry assumption
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
Stop begging for discounts and start controlling the negotiation with confidence
During a time of significant disruption, new agents have continued to enter the industry with optimism. Turns out, many of them have good reason — they're crushing it
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
Sellers and buyers both seem dug in on their price, so we asked: What's happening with home prices in your market, and how are you setting expectations with clients?
Agents can help sellers get the most value for their property by presenting a sleek, appealing home that's optimized every single square foot of space, Clever's Luke Babich writes
The easiest way to stay on the right side of the current legal and regulatory changes is to subscribe to them in both letter and spirit, team leader Carl Medford writes
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the luxury home market, first-time seller's biggest regrets and RE/MAX
Remember your most miserable client? Here's how to avoid a repeat of that experience. Just reverse-engineer it so you don't attract someone similar
Opinion
Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Here are just a few strategies to help your sellers come out on top in this cooling market
Opinion
Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value for clients and create opportunities
An effort to ban possibly discriminatory homebuyer love letters fell short in the Washington State Legislature, but could come back next year