Facebook's headquarters Top 10 reasons your Facebook ads aren’t generating real estate leads

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it's a possibility in the internet age, online business generation takes hard work, creative thinking,...
By Andrew Molz | Tuesday, May 2, 2017
An agent’s guide to social media scheduling

An agent’s guide to social media scheduling

If you’re not scheduling your real estate posts at the right times and at the right frequency, the impact of your social media marketing will suffer. Not only will social media users be less likely to engage with your content, they may never see it...
By Pat Hiban | Wednesday, April 26, 2017
Social media icons #GetSocialSmart: 30 social media shortcuts to success

#GetSocialSmart: 30 social media shortcuts to success

Have you ever wondered how to capitalize on social media to increase your sales while simultaneously building trust and loyalty in your referral database ......
By Bernice Ross | Monday, April 24, 2017
3 ways to build your social media following every day in real estate

3 ways to build your social media following every day in real estate

Social media is not your soapbox. If you treat your social media accounts like you’re the only person who matters, it will be like starring on a mid-day soap opera — you’ll lose viewers. I get asked on the regular, ......
By Jordan Scheltgen | Tuesday, April 4, 2017
An empty seat at a board room table Zillow Group appoints April Underwood to its board of directors as Pete Flint exits

Zillow Group appoints April Underwood to its board of directors as Pete Flint exits

Zillow Group has added April Underwood, the vice president of product at Slack, to its board of directors -- just as Trulia co-founder Pete Flint is exiting ......
By Marian McPherson | Tuesday, February 14, 2017
Did Patton Oswalt get an Illinois Realtor fired because of a tweet?

Did Patton Oswalt get an Illinois Realtor fired because of a tweet?

These days, Twitter seems to be the first place people go to air out grievances, call out detractors and share opinions -- some of which can unwittingly become the catalyst for an all-out internet beef ......
By Marian McPherson | Tuesday, February 7, 2017
10 marketing automation tools to start using today

10 marketing automation tools to start using today

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...
By Eric Cosway | Thursday, November 24, 2016
7 ways to hone your Pinterest marketing skills

7 ways to hone your Pinterest marketing skills

Technology really is changing the real estate industry. Taking your real estate business to social media can yield a larger audience than you’d have in the more traditional home sales routes, such as newspaper listings and websites ......
By Tess Pajaron | Thursday, November 24, 2016
The ultimate personal branding infographic: A-to-Z

The ultimate personal branding infographic: A-to-Z

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...
By Seth Price | Monday, October 24, 2016
26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016
Social media icons 10 ways to turn unseen content into social media gold

10 ways to turn unseen content into social media gold

Having your content succeed on social media is crucial to its success. Before considering how you will promote your content, you first need to ensure that you have spent enough time perfecting your content through research, analysis, search engine op...
By Jarad Hull | Monday, October 17, 2016
Podcast: Facebook for real estate growth in 3 simple steps

Podcast: Facebook for real estate growth in 3 simple steps

Facebook for real estate doesn't have to be complicated, time-intensive and even worse -- ineffective. Learn how you can keep top-of-mind with your sphere of influence and keep people reaching out to you ......
By Pat Hiban | Monday, October 10, 2016
Launching your website? Tackle these 5 things first

Launching your website? Tackle these 5 things first

These days, people from different lines of work go online in hopes of finding an easy way of reaching out to more people and acquiring more customers. Over the years, the online world has grown and evolved significantly, which makes it difficult to d...
By Anja Skrba | Thursday, October 6, 2016
Does celebrity status help sell a high-end home?

Does celebrity status help sell a high-end home?

Julia Roberts sold her Greenwich Village apartment for $850,000 over the asking price after only four months on the market, while Demi Moore’s San Remo penthouse remains on the market two years later ......
By Michelle Colman | Friday, September 23, 2016
Searching Google for answers SEO vs. PPC: What's the best real estate marketing strategy?

SEO vs. PPC: What's the best real estate marketing strategy?

SEO and PPC have one thing in common -- they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency...
By Ibemere Obinna | Tuesday, September 20, 2016
Why the real value in Snapchat isn't what you think

Why the real value in Snapchat isn't what you think

Over the past six to eight months or so, I’m sure you’ve noticed a huge jump in the popularity of Snapchat for real estate agents. But perhaps you feel like Jan Brady -- tired of hearing all about Marsha, Marsha, Marsha. You may be sick of hearin...
By Dustin Brohm | Tuesday, September 6, 2016
Podcast: 3 simple steps to sell houses using Twitter

Podcast: 3 simple steps to sell houses using Twitter

Are you using Twitter for real estate completely wrong? Most real estate agents will never sell houses with Twitter or see success finding buyers with this social network. And here's the kicker. It's really not that complicated ......
By Pat Hiban | Friday, August 26, 2016
Pokemon Go How location-based marketing led us to Pokemon Go for real estate

How location-based marketing led us to Pokemon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surro...
By Brandon Doyle | Wednesday, August 24, 2016