optimarc / Shutterstock.com 10 marketing automation tools to start using today

10 marketing automation tools to start using today

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...
By Eric Cosway | Thursday, November 24, 2016
Roman Pyshchyk / Shutterstock.com 7 ways to hone your Pinterest marketing skills

7 ways to hone your Pinterest marketing skills

Technology really is changing the real estate industry. Taking your real estate business to social media can yield a larger audience than you’d have in the more traditional home sales routes, such as newspaper listings and websites ......
By Tess Pajaron | Thursday, November 24, 2016
Turnervisual / iStock.com The ultimate personal branding infographic: A-to-Z

The ultimate personal branding infographic: A-to-Z

When it comes to personal branding, I’m sure you’ve heard enough about quality headshots, business cards and logo design to last a lifetime. Personal branding might not be the first thing that comes to mind when you think about growing your busin...
By Seth Price | Monday, October 24, 2016
mama_mia / Shutterstock.com 26 social media marketing tips the experts swear by

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects ......
By Inman | Wednesday, October 19, 2016
Social media icons 10 ways to turn unseen content into social media gold

10 ways to turn unseen content into social media gold

Having your content succeed on social media is crucial to its success. Before considering how you will promote your content, you first need to ensure that you have spent enough time perfecting your content through research, analysis, search engine op...
By Jarad Hull | Monday, October 17, 2016
nevodka / Shutterstock.com Podcast: Facebook for real estate growth in 3 simple steps

Podcast: Facebook for real estate growth in 3 simple steps

Facebook for real estate doesn't have to be complicated, time-intensive and even worse -- ineffective. Learn how you can keep top-of-mind with your sphere of influence and keep people reaching out to you ......
By Pat Hiban | Monday, October 10, 2016
Rawpixel.com / Shutterstock.com Launching your website? Tackle these 5 things first

Launching your website? Tackle these 5 things first

These days, people from different lines of work go online in hopes of finding an easy way of reaching out to more people and acquiring more customers. Over the years, the online world has grown and evolved significantly, which makes it difficult to d...
By Anja Skrba | Thursday, October 6, 2016
Tyler Olson / Shutterstock.com Does celebrity status help sell a high-end home?

Does celebrity status help sell a high-end home?

Julia Roberts sold her Greenwich Village apartment for $850,000 over the asking price after only four months on the market, while Demi Moore’s San Remo penthouse remains on the market two years later ......
By Michelle Colman | Friday, September 23, 2016
Searching Google for answers SEO vs. PPC: What's the best real estate marketing strategy?

SEO vs. PPC: What's the best real estate marketing strategy?

SEO and PPC have one thing in common -- they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency...
By Ibemere Obinna | Tuesday, September 20, 2016
360b /  Shutterstock.com Why the real value in Snapchat isn't what you think

Why the real value in Snapchat isn't what you think

Over the past six to eight months or so, I’m sure you’ve noticed a huge jump in the popularity of Snapchat for real estate agents. But perhaps you feel like Jan Brady -- tired of hearing all about Marsha, Marsha, Marsha. You may be sick of hearin...
By Dustin Brohm | Tuesday, September 6, 2016
Courtney Keating / iStock.com Podcast: 3 simple steps to sell houses using Twitter

Podcast: 3 simple steps to sell houses using Twitter

Are you using Twitter for real estate completely wrong? Most real estate agents will never sell houses with Twitter or see success finding buyers with this social network. And here's the kicker. It's really not that complicated ......
By Pat Hiban | Friday, August 26, 2016
Pokemon Go How location-based marketing led us to Pokemon Go for real estate

How location-based marketing led us to Pokemon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surro...
By Brandon Doyle | Wednesday, August 24, 2016
Anna Hoychuk / Shutterstock.com 3 major technologies driving real estate innovation today

3 major technologies driving real estate innovation today

Housing markets are heating back up with new home sales reaching their highest level since the financial crisis and market crash of 2008. Trulia’s Housing Economist, Ralph McLaughlin, determined the hot 2016 markets to watch accounting for key fact...
By Tori Farley | Wednesday, August 24, 2016
grafnata / Shutterstock.com How to crush local content marketing with help from the local news

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of ...
By Ryan Shaw | Tuesday, August 23, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016
Goodluz / Shutterstock.com 5 reasons Gen X moms are the best real estate agents

5 reasons Gen X moms are the best real estate agents

The Broke Agent is all over real estate social media. The Broke Agent is run by Eric Simon who has a slew of writers that write comedic real estate content. Lots of The Broke Agent's stuff is hilarious to me, as an agent. Simon and crew recently post...
By Mary McIntosh | Wednesday, August 17, 2016
A girl backpacking in New Zealand Why people thought I was at my desk while I was backpacking in New Zealand

Why people thought I was at my desk while I was backpacking in New Zealand

New Zealand is incredible, but Wi-Fi in New Zealand is not so incredible. Knowing this, I left our brokerage social media in the hands of various apps and automated web-based services for almost three weeks while I was on vacation 8,476 miles away. T...
By Hillary Rinehart | Tuesday, August 2, 2016
Alex Brylov / Shutterstock.com Why blogging works in my real estate business

Why blogging works in my real estate business

Writing a real estate blog is a great way to establish yourself as the local real estate expert and keep yourself top-of-mind with your sphere of influence. Some days I wonder if anyone is reading my blog. Then, I’m rewarded with something cool, an...
By Nancy Tallman | Wednesday, July 20, 2016