Tyler Olson / Shutterstock.com Does celebrity status help sell a high-end home?

Does celebrity status help sell a high-end home?

Julia Roberts sold her Greenwich Village apartment for $850,000 over the asking price after only four months on the market, while Demi Moore’s San Remo penthouse remains on the market two years later ......
By Michelle Colman | Friday, September 23, 2016
Searching Google for answers SEO vs. PPC: What's the best real estate marketing strategy?

SEO vs. PPC: What's the best real estate marketing strategy?

SEO and PPC have one thing in common -- they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency...
By Ibemere Obinna | Tuesday, September 20, 2016
360b /  Shutterstock.com Why the real value in Snapchat isn't what you think

Why the real value in Snapchat isn't what you think

Over the past six to eight months or so, I’m sure you’ve noticed a huge jump in the popularity of Snapchat for real estate agents. But perhaps you feel like Jan Brady -- tired of hearing all about Marsha, Marsha, Marsha. You may be sick of hearin...
By Dustin Brohm | Tuesday, September 6, 2016
Courtney Keating / iStock.com Podcast: 3 simple steps to sell houses using Twitter

Podcast: 3 simple steps to sell houses using Twitter

Are you using Twitter for real estate completely wrong? Most real estate agents will never sell houses with Twitter or see success finding buyers with this social network. And here's the kicker. It's really not that complicated ......
By Pat Hiban | Friday, August 26, 2016
Pokemon Go How location-based marketing led us to Pokemon Go for real estate

How location-based marketing led us to Pokemon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surro...
By Brandon Doyle | Wednesday, August 24, 2016
Anna Hoychuk / Shutterstock.com 3 major technologies driving real estate innovation today

3 major technologies driving real estate innovation today

Housing markets are heating back up with new home sales reaching their highest level since the financial crisis and market crash of 2008. Trulia’s Housing Economist, Ralph McLaughlin, determined the hot 2016 markets to watch accounting for key fact...
By Tori Farley | Wednesday, August 24, 2016
grafnata / Shutterstock.com How to crush local content marketing with help from the local news

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of ...
By Ryan Shaw | Tuesday, August 23, 2016
Gary Vaynerchuk 3 jabs and a right hook later, my notes from Gary Vee

3 jabs and a right hook later, my notes from Gary Vee

Now that I have come down from cloud nine, I have watched and rewatched (admittedly several times) Gary Vaynerchuk’s keynote speech at Inman Connect (and NOT just because he professed his love for me at time stamp 1:22). I really wanted to delve in...
By Tracy Freeman | Thursday, August 18, 2016
Goodluz / Shutterstock.com 5 reasons Gen X moms are the best real estate agents

5 reasons Gen X moms are the best real estate agents

The Broke Agent is all over real estate social media. The Broke Agent is run by Eric Simon who has a slew of writers that write comedic real estate content. Lots of The Broke Agent's stuff is hilarious to me, as an agent. Simon and crew recently post...
By Mary McIntosh | Wednesday, August 17, 2016
A girl backpacking in New Zealand Why people thought I was at my desk while I was backpacking in New Zealand

Why people thought I was at my desk while I was backpacking in New Zealand

New Zealand is incredible, but Wi-Fi in New Zealand is not so incredible. Knowing this, I left our brokerage social media in the hands of various apps and automated web-based services for almost three weeks while I was on vacation 8,476 miles away. T...
By Hillary Rinehart | Tuesday, August 2, 2016
Alex Brylov / Shutterstock.com Why blogging works in my real estate business

Why blogging works in my real estate business

Writing a real estate blog is a great way to establish yourself as the local real estate expert and keep yourself top-of-mind with your sphere of influence. Some days I wonder if anyone is reading my blog. Then, I’m rewarded with something cool, an...
By Nancy Tallman | Wednesday, July 20, 2016
Anchiy / Shutterstock.com 27 tips for making your social media posts more visually appealing

27 tips for making your social media posts more visually appealing

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today ......
By Chelsea Peitz | Tuesday, July 19, 2016
A couple sharing a champagne toast on the floor in their new house 5 ideas to win over out-of-town-buyers before they move

5 ideas to win over out-of-town-buyers before they move

Recently reflecting back on the time I’d spent with clients, I realized that working with out-of-town buyers was one of the most rewarding experiences and best returns for my time ......
By Joe Samson | Tuesday, July 19, 2016
mama_mia / Shutterstock.com How to provide value on social media and get a huge return

How to provide value on social media and get a huge return

If you’re reading this, there’s a good chance that you’re a real estate agent. There’s also a good chance that you know how to sell a home. You’re good at person-to-person interactions, and you can show buyers everything there is to love in...
By Whitney Bennett | Monday, July 18, 2016
Chonlachai Panprommas / Shutterstock.com 4 WeChat insider tips to gain and convert Chinese clients

4 WeChat insider tips to gain and convert Chinese clients

China gets criticized in the West for banning sites such as Twitter, Facebook and Google. What is often overlooked is that the country's homegrown internet companies are often more popular, more profitable and more innovative than their counterparts ...
By Matthew Moore | Tuesday, July 12, 2016
snapchat Throw the open house you always wanted with Snapchat geofilters

Throw the open house you always wanted with Snapchat geofilters

Imagine if every open house you hosted could become a fun event that attracts people from the local area. And when they attend, they advertise the house for you -- via Snapchat. If you’re looking to target those elusive millennials, you’ve just d...
By Katharina Cavano | Monday, July 11, 2016
Rawpixel.com / Shutterstock.com How data appending helps generate qualified real estate leads

How data appending helps generate qualified real estate leads

Getting a qualified leads for real estate is one of the biggest challenges faced by real estate agents. Sometimes even a qualified lead end up not closing the deal in real estate. Qualified leads can show the ability to invest in property or willingn...
By Abhishek Jain | Friday, July 8, 2016
Cuson / Shutterstock.com Are housing bubbles reinflating in 3 major cities?

Are housing bubbles reinflating in 3 major cities?

Just 10 years ago, easy credit and lax banking lending standards in the U.S. residential real estate market were partly to blame for a housing bubble that popped and caused over 7 million borrowers to lose their homes to foreclosure during the 2008 h...
By Octavio Nuiry | Friday, July 1, 2016