Still, activity is well below Great Financial Crisis levels
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
Glennda Baker of Glennda Baker & Associates, took the Inman on Tour Nashville stage with her signature style, personality and unfiltered truth about building a personal brand in real estate
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
Jessi Healey breaks down what real estate agents need to know about calls vs. digital interactions, fair housing laws and LinkedIn's video expansion
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media