sezer66 / shutterstock.com The 100/0 split: How Big Block Realty grew 7,613%

The 100/0 split: How Big Block Realty grew 7,613%

Like a fancy gym membership, the money agents pay to stay under a brokerage’s umbrella better go toward something they actually use. Otherwise, you might as well sign up for a free YouTube fitness channel -- or go real estate rogue. So the $80,000...
By Gill South | Wednesday, September 28, 2016
Pokemon Go How location-based marketing led us to Pokemon Go for real estate

How location-based marketing led us to Pokemon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surro...
By Brandon Doyle | Wednesday, August 24, 2016
GongTo / Shutterstock.com Podcast: How to leverage online reviews for real estate success

Podcast: How to leverage online reviews for real estate success

As a real estate agent, you should use online reviews for real estate marketing to improve lead generation and increase profits. Real estate reviews on online review sites improve your social proof and influence the consumer decision-making process ....
By Pat Hiban | Thursday, August 4, 2016
10 FACE / Shutterstock.com Want more millennial clients? 5 tips for reaching them on your smartphone

Want more millennial clients? 5 tips for reaching them on your smartphone

Millennials are taking up more and more of the buying market every year; 2015 was the third year in a row that this age-group took the top spot -- making up 35 percent of all buyers ......
By Jessica Thiefels | Monday, August 1, 2016
Alex Brylov / Shutterstock.com 20 time-saving blog ideas for your agent site

20 time-saving blog ideas for your agent site

Maintaining a successful blog on your real estate website is a great way to take your career to the next level. Whether your current goal is to establish yourself as a leader in the industry, land more qualified leads or simply sell more homes, your ...
By Tyler Zey | Tuesday, June 21, 2016
Lilyana Vynogradova / Shutterstock.com Realtor.com vs. Zillow: A nasty fight for home turf

Realtor.com vs. Zillow: A nasty fight for home turf

Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (th...
By Peter Brooke | Tuesday, May 17, 2016
Marc Osborne / Shutterstock.com San Francisco breweries create craft beer haven, report says

San Francisco breweries create craft beer haven, report says

Hipsters can't be the only ones who enjoy a good craft beer: the Brewers Association found that mid-year domestic craft beer production grew 16.6 percent year-over-year solely in the first half of 2015, reaching 12.2 million barrels total ......
By Jennifer Riner | Wednesday, May 4, 2016
optimarc / Shutterstock.com 5-star Realtor ratings: A chance for NAR to tighten ethics code

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution ......
By Russ Cofano | Wednesday, May 4, 2016
optimarc / Shutterstock.com The top 4 online review sites you should be on and why

The top 4 online review sites you should be on and why

The online review has become the "trust factor" for business. A recent BrightLocal survey showed that 92 percent of consumers regularly or occasionally read online reviews; 80 percent trust reviews as much as personal recommendations ......
By Chris Rediger | Monday, April 18, 2016
Thorsten Schmitt / Shutterstock.com What does your customer service say about you?

What does your customer service say about you?

I was staying in a hotel in California as I traveled to speak to real estate agents. I got to the room after a rather frustrating day, and I came face to face with a pilot and his escort (the paid kind of escort). It made me wonder about the accommod...
By Leigh Brown | Friday, April 15, 2016
clownbusiness / Shutterstock Why technology is crucial to building relationships

Why technology is crucial to building relationships

In December, Dusty Baker wrote an article for Inman indicating that claims concerning the use of technology to capture business in real estate have been overblown. But I would argue that the use of technology is critical in building relationships -- ...
By Kristin Messerli | Monday, February 15, 2016
luna4 / Shutterstock.com Moving mom: 8 lessons I learned from loss

Moving mom: 8 lessons I learned from loss

One of life's hardest transitions is losing a loved one. This is extraordinarily difficult when the surviving parent is forced to move against their will for health or financial reasons. When you or your clients face this situation, you can be there ...
By Bernice Ross | Monday, February 15, 2016
punsayaporn / Shutterstock.com How to calculate customer acquisition cost

How to calculate customer acquisition cost

Emerging technology within the real estate market has made the tracking of marketing expenditures more feasible than ever. Brokers, agents and commercial developers can now readily generate leads from digital sources and track them through to the sal...
By Chase Hughes | Friday, February 12, 2016
Sami Sert / iStock.com The insider’s guide to local SEO for real estate professionals

The insider’s guide to local SEO for real estate professionals

If you're a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it's a lot different than your average SEO campaig...
By Seth Price | Wednesday, February 3, 2016
Nick Olejniczak / Flickr.com 4 ways to get web traffic without spending a dime

4 ways to get web traffic without spending a dime

Internet marketing is expensive. Paying for SEO and search marketing costs a lot of money and many times yields unimpressive web traffic. The reason you pay for these services is because you want more traffic to your website, right? Well, I'm going t...
By Michael Johnson | Tuesday, January 26, 2016
Twin Design / Shutterstock.com How to create a website people will actually visit: the social edition

How to create a website people will actually visit: the social edition

For all of those who read and implemented (or plan to implement) the SEO tips on part 1 of this 2-part blog series, "How to create a website people will actually visit in 2016," kudos to you! ......
By Andrew Molz | Tuesday, January 19, 2016
Alliance / Shutterstock.com 16 marketing opportunities agents should prioritize now

16 marketing opportunities agents should prioritize now

It's hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority. ......
By Gregory Kiep | Wednesday, December 23, 2015
google_optimized When was the last time you Googled yourself?

When was the last time you Googled yourself?

There's a lot of great information out there for agents to utilize the Internet better. At least once a week I see an article or blog post on how to use Facebook to generate leads or how to manage your review sites or how to utilize Google Plus to gr...
By Tyler Smith | Monday, November 23, 2015