Alex Brylov / Shutterstock.com 20 time-saving blog ideas for your agent site

20 time-saving blog ideas for your agent site

Maintaining a successful blog on your real estate website is a great way to take your career to the next level. Whether your current goal is to establish yourself as a leader in the industry, land more qualified leads or simply sell more homes, your ...
By Tyler Zey | Tuesday, June 21, 2016
Lilyana Vynogradova / Shutterstock.com Realtor.com vs. Zillow: A nasty fight for home turf

Realtor.com vs. Zillow: A nasty fight for home turf

Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online real estate penthouse. Also, nasty litigation has ensued between Move, Inc. (th...
By Peter Brooke | Tuesday, May 17, 2016
Marc Osborne / Shutterstock.com San Francisco breweries create craft beer haven

San Francisco breweries create craft beer haven

Hipsters can't be the only ones who enjoy a good craft beer: the Brewers Association found that mid-year domestic craft beer production grew 16.6 percent year-over-year solely in the first half of 2015, reaching 12.2 million barrels total ......
By Jennifer Riner | Wednesday, May 4, 2016
optimarc / Shutterstock.com 5-star Realtor ratings: A chance for NAR to tighten ethics code

5-star Realtor ratings: A chance for NAR to tighten ethics code

Six weeks ago, I wrote about how the online agent ratings and review landscape is broken, to which Rob Hahn correctly pointed out that I did not provide any suggested solution ......
By Russ Cofano | Wednesday, May 4, 2016
optimarc / Shutterstock.com The top 4 online review sites you should be on and why

The top 4 online review sites you should be on and why

The online review has become the "trust factor" for business. A recent BrightLocal survey showed that 92 percent of consumers regularly or occasionally read online reviews; 80 percent trust reviews as much as personal recommendations ......
By Chris Rediger | Monday, April 18, 2016
Thorsten Schmitt / Shutterstock.com What does your customer service say about you?

What does your customer service say about you?

I was staying in a hotel in California as I traveled to speak to real estate agents. I got to the room after a rather frustrating day, and I came face to face with a pilot and his escort (the paid kind of escort). It made me wonder about the accommod...
By Leigh Brown | Friday, April 15, 2016
clownbusiness / Shutterstock Why technology is crucial to building relationships

Why technology is crucial to building relationships

In December, Dusty Baker wrote an article for Inman indicating that claims concerning the use of technology to capture business in real estate have been overblown. But I would argue that the use of technology is critical in building relationships -- ...
By Kristin Messerli | Monday, February 15, 2016
luna4 / Shutterstock.com Moving mom: 8 lessons I learned from loss

Moving mom: 8 lessons I learned from loss

One of life's hardest transitions is losing a loved one. This is extraordinarily difficult when the surviving parent is forced to move against their will for health or financial reasons. When you or your clients face this situation, you can be there ...
By Bernice Ross | Monday, February 15, 2016
punsayaporn / Shutterstock.com How to calculate customer acquisition cost

How to calculate customer acquisition cost

Emerging technology within the real estate market has made the tracking of marketing expenditures more feasible than ever. Brokers, agents and commercial developers can now readily generate leads from digital sources and track them through to the sal...
By Chase Hughes | Friday, February 12, 2016
Sami Sert / iStock.com The insider's guide to local SEO for real estate professionals

The insider's guide to local SEO for real estate professionals

If you're a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it's a lot different than your average SEO campaig...
By Seth Price | Wednesday, February 3, 2016
Nick Olejniczak / Flickr.com 4 ways to get web traffic without spending a dime

4 ways to get web traffic without spending a dime

Internet marketing is expensive. Paying for SEO and search marketing costs a lot of money and many times yields unimpressive web traffic. The reason you pay for these services is because you want more traffic to your website, right? Well, I'm going t...
By Michael Johnson | Tuesday, January 26, 2016
Twin Design / Shutterstock.com How to create a website people will actually visit: the social edition

How to create a website people will actually visit: the social edition

For all of those who read and implemented (or plan to implement) the SEO tips on part 1 of this 2-part blog series, "How to create a website people will actually visit in 2016," kudos to you! ......
By Andrew Molz | Tuesday, January 19, 2016
Alliance / Shutterstock.com 16 marketing opportunities agents should prioritize now

16 marketing opportunities agents should prioritize now

It's hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority. ......
By Gregory Kiep | Wednesday, December 23, 2015
google_optimized When was the last time you Googled yourself?

When was the last time you Googled yourself?

There's a lot of great information out there for agents to utilize the Internet better. At least once a week I see an article or blog post on how to use Facebook to generate leads or how to manage your review sites or how to utilize Google Plus to gr...
By Tyler Smith | Monday, November 23, 2015
greenwatermelon / iStock.com 3 things agents should always remember about bad online reviews

3 things agents should always remember about bad online reviews

More consumers -- especially millennials -- use the Internet's array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers' films (rottentomatoes.com). The latter has become a powerful influe...
By Craig C. Rowe | Tuesday, November 17, 2015
Keith Levit / Shutterstock.com 5 SEO tips for real estate agents

5 SEO tips for real estate agents

If you're having trouble keeping up with the never-ending list of best-practices for SEO don't worry, you're not alone. Luckily, there are plenty of powerful SEO fixes that you can implement, and most of them take five minutes or less. Here's what th...
By Justin Kerby | Monday, October 19, 2015
A person visiting Google on an iPad. 3 simple ways real estate agents can improve their online rankings

3 simple ways real estate agents can improve their online rankings

Do you want more traffic going to your website? Of course you do! The only problem is, you either don't know how to get it or it's too expensive to hire someone to help. You might have built your website thinking if you build it, they will come, but ...
By Michael Johnson | Tuesday, October 13, 2015
Monkey Business Images / Shutterstock.com 5 ways to build your business through quality community content

5 ways to build your business through quality community content

Helping potential clients starts with having quality, helpful content on your website. You have your property search -- that's a necessity. But do you have useful community content ......
By Jarad Hull | Tuesday, September 8, 2015