Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
Gal's billion-dollar company has its origins in its co-founder's own experiences — both good and bad — buying real estate
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
Agents David Bramante (R) and Kevin Paffrath (D) both made the ballot, and they are hoping for the chance to make their mark on California politics
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
Despite lumber shortage data released for consecutive months by industry associations, lumber-shortage truthers have taken to social media to dispel what they see as myth
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
A rise in real estate scams, a gaping political divide that resulted in harassment on social media and a deluge of open house attacks made for a most dangerous year
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Squeeze the most out of your content, and maximize your social media presence with these tips