How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
Your 2021 marketing plan needs to focus on virtual tours — here’s why
In a conversation at Connect Now, industry leaders discuss why virtual open houses and video tours should be a key part of any 2021 marketing plan, and advise on how to maximize their mileage
Nest Seekers International adds No. 1 real estate YouTuber to its ranks
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
by Marian McPherson Oct 6
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
4 tips for upping your video marketing efforts
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business
by Jim Dalrymple II Sep 15
Ryan Serhant is breaking out with his own brokerage
After more than 10 years working as an agent at Nest Seekers International, Ryan Serhant has launched his own brokerage called "Serhant."
by Lillian Dickerson Sep 15
Growing your brand through YouTube? 3 tips to start off strong
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
by Santiago Arana Sep 10
Pulse: Our readers share their favorite marketing campaigns
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
by Inman Sep 8
Pulse: Our readers share their favorite social media influencers
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
by Inman Sep 1
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
Pulse: Who are your favorite social media influencers, and why?
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why? 
by Inman Aug 26
Is Zillow the next Amazon?
As the real estate technology company's market cap approaches $18B, analysts ponder what role Zillow will play in the world of technology giants
by Jim Dalrymple II Aug 11
Pulse: Where do you turn for business advice?
We all know this year has brought on a range of business challenges, from shutdowns to handling market booms. This week, we'd like to know where you go for advice when you need it
by Inman Aug 5
How to jump-start your real estate YouTube channel
Consistent, relevant content is key to making the most out of your videos
by Katie Lance Jul 19