Apartment marketing in an online world

Becca Wilson, president of Spherexx.com, offers some insight into marketing apartment Web sites and best practices in converting leads from the Web.

 

 

Radical marketing for multifamily

Kate Good, a marketing consultant for the multifamily industry, explains how she recently used social networking platforms to market a multifamily property. The multifamily market suffered through the housing boom when more families chose to buy over rent a home. But things have bounced back and Good shares insight into how property owners have been aiming to stand out.

Peer through Canadian real estate lens

Don Lawby, president and CEO of Century 21 Canada, shares insight on the process of building a new Web site for his company, the thinking behind their content strategy, and overall goals with the site. He discusses the state of Canada's real estate markets as compared to markets in the United States.

How much business does blogging really attract?

Kris Berg, a Prudential real estate broker and blogger based in San Diego, shares insight into how blogging has worked for her, how she approaches it, and how she keeps her mind grounded in the fact that real estate is still a relationship business.

Frontdoor: Big media's jaunt into real estate

Vikki Neil, vice president of real estate for Frontdoor.com, explains why HGTV decided to launch an online real estate portal and how the company plans to compete in an already crowded site.

Top agent ammo: transaction management system

Reggie Nicolay, blogger at MyTechOpinion, a real estate blog focused on agent technology issues, discusses some easy technology adoptions agents can make to gain an edge. Nicolay is a proponent of transaction management systems, tablet PCs and blogging. He offers some insight into blog topics and approaches that have worked for him.

What's up at Coldwell Banker?

Charlie Young, COO of Coldwell Banker, shares some of the real estate brand's high-level strategies for maintaining brand relevancy, and confronting change head on.

On the Street: Outlook '08 (Part 3)

InmanTV catches up with several agents and brokers to get their take on what's happening in their market, how they are responding to market conditions and what's in store for the rest of 2008.

On the Street: Outlook '08 (Part 2)

InmanTV catches up with several agents and brokers to get their take on what's happening in their market, how they are responding to market conditions and what's in store for the rest of 2008.