Joel Burslem is the VP of Content for Inman News a job that meshes nicely with his other role as founder of the Future of Real Estate Marketing, a blog he started to his record his musings on the impact of social media, technology and the Internet on real estate marketing.
Mix it up with location based search tools on a smartphone and it may make for a very easy way to conduct on the spot searches with clients. Joel Future of Real Estate Marketing
Here at Inman we use Constant Contact and Lyris to manage all of our email marketing and lists. While we have experimented with purchased lists in the past - It is my understanding that they weren't very successful. These days we're very serious about making sure that all the email addresses we collect are "opt-in" in nature and that we don't abuse our collected lists.
Hey G Google has been doing this since at least a year now (see http://www.futureofrealestatemarketing.com/another-hint-at-google-real-estate). The results are being pulled from Google base - which if you're an agent and you're not dumping your listings in there, you're missing a big opportunity. Joel Future of Real Estate Marketing
