Making the shift to online
By Inman News, Wednesday, January 14, 2009.Bookmarking Sites
Story Tools Sponsored by:
Century 21's Senior VP for Digital and Strategic Marketing, Michael Callaghan talks to InmanTV about the company's decision to shift its television advertising budget into online for 2009.
Related Stories:
***
What's your opinion? Leave your comments below or send a letter to the editor.
Copyright 2009 Inman News
All rights reserved. This video may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this video without permission is a violation of federal copyright law.
You must login or register to post a comment.
Submitted by Victor Schultz on February 15, 2009 - 1:17pm.
Mr. Callaghan is obviously moving in the right direction. The challenge is in getting agent participation in using 2.0 technologies. I personally understand that not everyone should embrace it anyway.
If your market share comes through social contact at the club...keep tweaking that! Don't drop what works and embrace the newest fad.
However, if you need to develop a niche, then you should look into learning the latest trends of social marketing. TIP: Google for training on whatever medium you want to try. Treat this as "worthwhile" continuing education and you will find your efforts being worth your time and effort.
Video is HUGE right now and will continue to rise. Get a decent digital video camera and learn how to use it. It does not have to be tv quality produced to be effective! Hello, have you seen the stuff on youtube?
Develop and do the best you can and you will soon dominate in your niche and you will be ignoring the next fad that comes down the pipe.
Victor Schultz
President
VTGlobe
www.vtglobe.com