We’ve all clicked on an ad that targets us in a specific way — that shirt we love but didn’t buy, the concert tickets we weren’t sure we could afford. Ad targeting is incredibly effective for big brands, and now you …

Did you upgrade your phone over the holidays? Get a new one? Move from Android to an iPhone? Are you having trouble with storage space, power and organization? Today’s mobile agent can do almost anything on a smartphone — email, sign …

Ready to write a ton of offers in 2015? Real estate agents are mobile executives: You spend your days circling target neighborhoods with your buyers, hunting for the perfect home. When it’s time to make that offer, you need to …

Can I ask you three questions? 1. How large is your current database of past clients, your sphere and leads? 2. What is your system for staying in touch with them regularly? 3. How much business do you think you are …

With your 2015 business planning well under way – and the holidays approaching – you don’t want to hit spring with a pipeline that has slowed to a drizzle! In this webinar, join me, broker Jay Macklin, RE/MAX Integra’s Valeria Garcia and …

If you missed our recent Demo Day with Fuel 451, you are in luck: We have the replay right here! Remember shopping online for a golf club or a pair of shoes and then seeing an ad that reminded you of …

Did you miss the Inman News Demo Day with SmartZip? Catch the replay here and learn how predictive analytics is moving agents to the front of the line with sellers. Top agents from around the country are growing their listings …

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come …

One of the things I love the most about our Demo Days at Inman News is that we get to show off firsthand the new technologies and services available to our readers. Even better is when developers can come back …

How about adding a branded “welcome mat” at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to …

If you’ve been hoping for a no-holds-barred discussion of how regular brokers, agents and real estate professionals have incorporated paperless transactions into their business, this is it. We had a great webinar with three brokers: Carol Farrar of 1850 Realty; Joe …

We had a great time last week having a rich discussion about target marketing in real estate. Even though you are working with buyers and sellers, “mets” and “haven’t mets,” and various other contacts, they fill in your database, but …

In our latest webinar we took a look firsthand at how brokers can and SHOULD choose a transaction system for their agents and their office. Joelle Senter of dotloop and Craig McClelland of Metro Brokers Better Homes and Gardens Real …

Did you miss our webinar last week? As part of our Broker Success series we had a great discussion with our expert panelists, and learned how great Pipeline ROI is for helping brokers achieve the results they are looking for. Catch …

Last week our Demo Day was packed full of awesome ideas on how to make the MOST of the feedback from your listings. We took a look under the hood at Showing Suite – an amazing suite of tools for …

Yesterday, we had a couple of great guest speakers for our topic of lead conversion on our Thursday webinar. We had some real nuggets come out of our Twitter chat @FollowupForever. MY big takeaway? That email for salespeople is NOT …

Wow! We had a pretty amazing webinar on Thursday! We have seen so many changes happening in social media, and in particular Facebook marketing. Do you “pay to play” or not? We thought we’d get together and hit the tip …

If you are an agent or broker struggling to convert leads on your website, or perhaps could use more, consider the possibilities of LIVE chat. No, I don’t mean a plug-in that stands idle for someone to leave a message …