Brian Larson: ‘Market-leading brokers are often strategically hypocritical’

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Respected real estate attorney and consultant Brian Larson has some advice for brokers and multiple listing services for how to handle the demands that broker network The Realty Alliance (TRA) dropped with so much fanfare in MLSs’ laps earlier this year: Insist on common sense.

Larson pointed out in a recent post on his “MLS Tesseract” blog that from his insider perspective he’s seen brokers complain to the industry and their MLS about their competitors’ efforts to maximize their affiliation with the service, but that they, themselves, often advocate for the same leeway.

“Your (brokers’) strategic hypocrisy is easy for other brokers and association and MLS managers to see,” Larson wrote. “If you want to have maximum influence at your MLSs, you must recognize that they have to make rules at work the same for everyone.”

“I surveyed and interviewed many market-leading brokers and reached the following conclusion: TRA’s members believed that they should be able to operate VOWs, but that undefined ‘others’ should not.”

“You can’t ignore the big brokers, but you can’t kowtow to them either,” Larson warned MLSs.

Source: MLS Tesseract

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