Today, the California Association of Realtors rolled out its “Ripple” ad campaign for the second year in a row. The campaign focuses on real estate’s ripple effect on the state’s broader economy and the role of the trade group’s more than 165,000 members, whom CAR refers to as “Champions of Home.”
Two 30-second ads — the same ones used last year — will run on NBC TV stations in Los Angeles, San Diego, San Francisco, and Sacramento. The campaign also includes Clear Channel Radio, a partnership with HGTV, digital ads on realtor.com, mobile ads, and consumer-focused social engagement on platforms including Pinterest and Instagram, CAR said.
Last year’s CAR ad campaign ran on ABC.