Colorado agent launches marijuana-friendly marketing campaign

On Jan. 1, Bob Costello, an agent with the Brokers Guild brokerage in Denver, launched his "420 Friendly Realty Broker" campaign to capitalize on Colorado's new 2014 law that allows adults over the age of 21 to purchase recreational marijuana legally in the state.

"I've had about 30 calls about this, and for a real estate broker, it's great -- you want a lot of leads," Costello told the Huffington Post.

Costello offers prospective clients who might want to grow pot insight into what type of homes they should be looking for.

"First of all, you want to be in a marijuana-friendly city like Denver, Edgewater, Wheat Ridge or Pueblo," Costello told the Post. "You probably also want to get a house that's not too close to a school, maybe not too close to something controversial."

Source: Huffington Post

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