Realtors may be be overestimating the appeal of labeling themselves “innovative,” according to Geoff Nesnow, chief marketing officer for software and consulting firm Mavenomics.

He believes consumers would prefer a sophisticated Realtor to an innovative one.

“Someone who is sophisticated knows what usually works and what usually doesn’t. She is experienced, perceptive and mature in her approach. She watches what other people do and learns what does and doesn’t work (she borrows successful ideas),” he wrote.

“Someone who is innovative is doing something that isn’t proven to work today. She tries new things and makes many more mistakes.”

He acknowledges that, in the long run, it is great that there are some Realtors who are early adopters and willing to take risks in order to get better service for everyone in the future.

“But, for me personally, I’d rather have a sophisticated Realtor sell my house. Let the innovative Realtors experiment with someone else’s house,” he wrote.


Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription