NAR ads urge would-be sellers to get off the fence

The National Association of Realtors is responding to inventory shortages in many markets by running radio ads encouraging people to sell their homes, Wisconsin’s News Radio 620 WTMJ reports.

NAR’s nearly 1 million members each pay $35 a year for public advocacy campaigns like the current “Market Momentum” campaign, which the trade group says “speaks directly to move-up sellers who may be on the fence, explaining that buyers are in the market, but given the shortage of homes for sale in many parts of the country, now may be the right time to think about selling.”

NAR says it plans to run nearly 18,500 TV and radio spots this year, with the goal of reaching the average consumer up to 22 times via 4 billion “impressions.”

National radio networks that will air NAR spots include AdLarge, Crystal, Cumulus, Dial Global, NPR, Premiere and USRN.

Network TV spots are running on prime-time programs including “2 Broke Girls,” “Castle,” “Criminal Minds,” “CSI-NY,” “Dancing with the Stars,” “Elementary,” “The Grammy Awards,” “Grey’s Anatomy,” “Hawaii Five-O,” “Mike and Molly,” “The Middle,” “NCIS,” “Once Upon a Time,” “Primetime” and “Vegas.”

Cable TV stations that will carry NAR’s ads include AMC, Animal Planet, BBC America, Biography, Destination America, Hallmark Channel, Hallmark Movie Channel, History 2, Investigation Discovery, Ion, Military, National Geographic, Science, TLC, We and The Weather Channel. Source: 620wtmj.com.

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