Facebook argues dialing down organic reach has been good for brands

Facebook argues dialing down organic reach has been good for brands

Facebook caused a stink in 2012 when it limited the free (“organic”) reach of page posts by brand pages to 16 percent of total audience. Since then, organic reach for brand pages has shrunk to just 6 percent, on average ......
Friday, June 6, 2014
Why Zillow will spend $65 million on advertising this year

Why Zillow will spend $65 million on advertising this year

Zillow got to be biggest name in real estate search “without spending a dollar on advertising,” says Chief Marketing Officer Amy Bohutinsky. So why did the company spend $40 million on advertising last year, and up that outlay to $65 ......
Friday, June 6, 2014
Google and Apple’s smart home rivalry could create headaches for consumers

Google and Apple’s smart home rivalry could create headaches for consumers

Apple and Google are both toiling away on smart home technology in an effort to establish themselves as leading providers of the devices and platforms that’ll allow homeowners to control their homes remotely in the future, Mashable reports. But...
Friday, June 6, 2014
Wall Street vets cleaning up as real estate agents

Wall Street vets cleaning up as real estate agents

Some Wall Street executives have left their high-paying jobs to sell luxury real estate, The Wall Street Journal reports. Leveraging their expertise on topics like trust law and tax shelters, some of these ex-bankers are able to bring home just as ...
Friday, June 6, 2014
Realogy now part of the Fortune 500

Realogy now part of the Fortune 500

Real estate brokerage and franchise giant Realogy Holdings Corp. has been named to the Fortune 500 list. This year, Fortune magazine ranked Realogy as the 476th-largest U.S. firm by revenue, up from its spot at 512 last year. The company’s ......
Tuesday, June 3, 2014
Houzz reportedly raising $150M, boosting its valuation to $2.3B

Houzz reportedly raising $150M, boosting its valuation to $2.3B

Home improvement and design website Houzz is reportedly raising $150 million in a fourth round of funding that puts the company’s valuation after the investment at $2.3 billion, TechCrunch reported. In its last round, in January 2013, Houzz rai...
Tuesday, June 3, 2014
Do consumers really want an ‘innovative’ Realtor?

Do consumers really want an ‘innovative’ Realtor?

Realtors may be be overestimating the appeal of labeling themselves “innovative,” according to Geoff Nesnow, chief marketing officer for software and consulting firm Mavenomics. He believes consumers would prefer a sophisticated Realtor t...
Tuesday, June 3, 2014
Massachusetts sues Fannie and Freddie over foreclosure displacement law

Massachusetts sues Fannie and Freddie over foreclosure displacement law

Massachusetts Attorney General Martha Coakley has filed suit against Fannie Mae, Freddie Mac and their regulator, the Federal Housing Finance Agency, for allegedly failing to comply with a 2012 state law designed to prevent displacement due to forecl...
Tuesday, June 3, 2014
Is Jackson Hole, Wyoming, the next hot spot for international real estate?

Is Jackson Hole, Wyoming, the next hot spot for international real estate?

A Jackson Hole, Wyoming, real estate broker who was worried that the mountain resort community wasn’t doing enough to market itself to foreign visitors has taken it upon himself to become a one-man chamber of commerce, opening up a visitor ......
Monday, June 2, 2014
Two men charged with Realtor’s 2010 murder have yet to come to trial

Two men charged with Realtor’s 2010 murder have yet to come to trial

It’s been nearly four years since firefighters found the charred body of a 67-year-old Realtor who specialized in real estate owned (REO) properties who’d been strangled to death in a vacant home in Youngstown, Ohio. The two men charged w...
Monday, June 2, 2014
Fired Homes & Land CEO to plead not guilty to grand theft, fraud charges

Fired Homes & Land CEO to plead not guilty to grand theft, fraud charges

William Shue, the former CEO of real estate publication Homes & Land, has been fired from his position and charged with grand theft and fraud after allegedly billing $75,000 in personal expenses to the company. Shue’s attorney has said he ...
Monday, June 2, 2014
Slower household formation remains a drag on housing and the economy

Slower household formation remains a drag on housing and the economy

America overbuilt in the run-up to the housing bust, which left an abundance of inventory and led builders to halt or severely curtail construction, which had ripple effects across the economy. Now surplus inventory has shrunk to pre-bust levels, but...
Friday, May 30, 2014
Electronic mortgages could help save industry $1,100 per loan

Electronic mortgages could help save industry $1,100 per loan

An electronic mortgage process could shave 30 days off of the average 52 days it takes to close a loan and save the industry an average of about $1,100 per mortgage, or roughly $1 billion a year, according to estimates ......
Friday, May 30, 2014
Distil Networks, thwarter of data scrapers, raises $10M

Distil Networks, thwarter of data scrapers, raises $10M

Distil Networks, a company that identifies and thwarts “bad bots” who attempt to scrape data without permission, has raised $10 million in a founding round that reportedly valued the company at about $30 million, according to TechCrunch. ...
Friday, May 30, 2014
New FHA rules help reverse mortgage morph into retirement tool

New FHA rules help reverse mortgage morph into retirement tool

Seniors used to use reverse mortgages insured by the Federal Housing Administration as a way to avoid foreclosure and continue to stay in their homes. Now, reverse mortgages are being pitched as a retirement tool, thanks to new rules designed to .....
Friday, May 30, 2014
CoreLogic aims to offer ‘gold standard’ of real estate data with $750M shopping spree

CoreLogic aims to offer ‘gold standard’ of real estate data with $750M shopping spree

Real estate technology and information provider CoreLogic has recently completed a series of acquisitions costing a combined $750 million, giving the company the ability to sell clients information about almost any property’s past, present and futu...
Tuesday, May 27, 2014
Obama nominates Julian Castro as HUD secretary

Obama nominates Julian Castro as HUD secretary

President Obama has nominated the current head of the U.S. Department of Housing and Urban Development (HUD), Shaun Donovan, to head up the White House budget office and has tapped San Antonio’s Democratic mayor, Julian Castro, to replace him....
Friday, May 23, 2014
Kids a bigger factor in millennials’ real estate decisions

Kids a bigger factor in millennials’ real estate decisions

Kids have a greater influence on real estate decisions nowadays than they did in the past, according to a Coldwell Banker Real Estate survey of 2,800 parents spanning three generations. Sixty-seven percent of millennial parents (aged 18 to 34) said ...
Wednesday, May 21, 2014