Tighter inventory in San Diego County — listings are down 58 percent from three years ago, despite six months of growth — has agents fighting for access to sellers, driving an increase in the prevalence of “pocket listings” that are marketed outside the MLS, U-T San Diego reports.
“Now the good agents are not even putting listings on the MLS, which is causing more of a panic,” Jim McInerney, real estate sales manager of Harcourts Prime Properties brokerage, tells Lily Leung.
The California Association of Realtors launched a public relations campaign this summer warning consumers that pocket listings “may not be in the best interest of the property owner — particularly if a client does not know about the benefits of marketing his or her property through the MLS. Source: utsandiego.com.
