It seems like just yesterday that Re/Max was announcing that the company’s online lead generation and management tool, LeadStreet, had provided more than 5 million unique leads to agents. Actually, it was 2008.

More recently, when Re/Max priced its initial public offering in September, the franchisor said LeadStreet — which generates leads when consumers visit websites including remax.com, global.remax.com, theremaxcollection.com and remaxcommercial.com — had provided Re/Max agents with information on more than 12.4 million prospective clients since its inception in 2006.

Today Re/Max announced that LeadStreet had hit a new milestone — 13 million unique leads.

“LeadStreet is more than just a lead generator — it provides our agents with a contact management capability and several innovative tools, such as virtual showings, weekly intelligence reports and QR codes,” Re/Max Technology Strategy Officer John Smiley said in a statement issued to mark the occasion. Source: remax.com

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