Twitter’s Gnip acquisition could create new marketing opportunities

Published on Apr 15, 2014

Watch Connect NYC 2017 Live
Tune in live as the best and brightest explain how to execute and grow your business from the main stage of Connect.

Marketers and brands (not to mention real estate brokers and agents) that use aggregated Twitter data to “spot trends, analyze sentiment, find breaking news (and) connect with customers” can probably expect to get their hands on more sophisticated data sets and better data enrichments thanks to Twitter’s acquisition of Gnip, the company says.

Pando Daily sums up reactions from around the Web, with Fortune speculating that one motivation for the deal is that Apple just acquired Twitter’s data partner, Topsy.  If Gnip and another data partner, DataSift, were also acquired by a competitor, “Twitter would have to scramble to build out comparable big data infrastructure itself.” Source: pandodaily.com.

Comments