SAN FRANCISCO — Two mobile apps and two individual innovators were among the winners of the 2010 Inman Innovator Awards, announced today during the Real Estate Connect conference.

Winners were announced in five categories, with an additional two individual awards. Also, one finalist was honored with a first-ever People’s Choice Innovator Award, selected based on voting in an online survey.

The winners:

1. Most Innovative Brokerage or Franchise: The GoodLife Team.
The GoodLife Team, a boutique real estate firm based in Austin, Texas, takes an agent team approach to its brokerage. The small company has a focus on training and technology and is led by Krisstina Wise, principal and broker. The website features property, neighborhood and school details and information about area activities.

2. Most Innovative New Technology: ZipRealty’s HomeScan.
The ZipRealty HomeScan iPhone app feature incorporates multiple-listing-service-based property information with augmented reality — users can point their smart phone’s camera within the neighborhood where they are standing to view an overlay of nearby homes that are for sale or recently sold. ZipRealty’s app also offers photos, maps and details on for-sale homes in about 4,900 cities.

3. Most Innovative Web Service: Houston Association of Realtors’ Realtor Match.
Realtor Match, created by the Houston Association of Realtors, allows consumers to search for Realtors based on ratings from consumer surveys and based on their transaction history, such as active listings and closed sales. Users could search for Realtors by map area.

Agent complaints prompted the association to cut the search tool from its standard Realtor-search tools accessible at, though this award honors the innovation as originally designed and launched.

4. Most Innovative Blog: Tech Savvy Agent blog.
The Tech Savvy Agent blog features three real estate voices, including Stephen Pacinelli, Suzanne Roy and Chris Smith. The site offers up hardware and software reviews, videos, tech advice and tips, and integration with social media. A recent post sparked over 300 tweets on Twitter and 264 "shares" on Facebook.

5. Most Innovative Media Site: ProPublica Eye on Loan Modifications.
ProPublica is an independent, nonprofit news agency that has a mission to produce investigative journalism in the public interest. ProPublica’s Eye on Loan Modifications project continues to shine a light on actual performance of large servicers participating in the federal government’s loan-mod programs and serves to connect those homeowners who have sought loan mods with journalists who are working on related articles.

6. People’s Choice Award: DocuSign’s ESIGNControl app.
The DocuSign ESIGNControl app allows real estate professionals to send and receive documents from their iPhone to be electronically signed by buyers and sellers, and also allows professionals to oversee document details and corrections.

7. Innovator of the Year No. 1: Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC.
Sherry Chris has served in executive roles for a range of large brokerages across the country and in Canada, including Royal LePage, Real Living, Prudential and Coldwell Banker, and most recently served Realogy Corp. in launching the Better Homes and Gardens real estate franchise. Her forward-thinking approach to social media, technology and branding has helped to grow this new franchise. During the Real Estate Connect conference Chris discussed a just-launched "Beta Brokers" Web project that profiles a number of real estate industry innovators.

8. Innovator of the Year No. 2: Dale Stinton, CEO, National Association of Realtors.
Dale Stinton, CEO for the National Association of Realtors, helped to launch the association’s Second Century Ventures, an incubator for tech innovation. His leadership has also brought about the deal to form Realtors Property Resource — a massive national property database project now in development.

He also oversaw a partnership by NAR with e-signature provider DocuSign, and the launch of the Game Changers program that has fostered innovation at Realtor associations across the country, as well as the Right Tools, Right Now initiative to put useful resources into the hands of member Realtors.

Since their inception in 1997, the annual awards have recognized companies including LendingTree, Coldwell Banker, Sawbuck Realty, Redfin, ActiveRain, vFlyer and, and individuals including Frank LLosa of Frankly Realty and, Bob Hale of the Houston Association of Realtors, and Mark Lesswing of the National Association of Realtors’ Center for Realtor Technology.

The selection process
Each year, Inman News announces the launch of the Inman News Innovator Awards process with a call for nominations several months prior to the Real Estate Connect conference.

Nominations are open to all and are submitted online. An Inman News review team considers the nominations and selects a list of finalists, and the finalists are drawn from the nominees and a list of other prospects suggested by the Inman News editorial team. The review team selects the winners from the list of finalists.

The full list of 2010 Innovator Awards finalists are listed below (alphabetically by category):

Brokerage or Franchise finalists
Connect Realty
The GoodLife Team
Hawaii Life Real Estate Services
M Realty
Real Estate One
Style Estate Agents
WaLaw Realty

New Technology finalists
Better Homes and Gardens Real Estate Home Selection Assistant app
DocuSign ESIGNControl app
NearBuy Real Estate Search app app
Redfin app
Roost Social Real Estate Platform Facebook app
Trulia app
Walk Score app
Zillow iPad app
ZipRealty HomeScan app

Web Service finalists
1000Watt Index
BlueScape Search
Cloud CMA
"Find" search tool, Move Inc.
Follr Enhanced Real Estate Social Card
Realtor Match
Realtors Property Resource (RPR)

Blog finalists
1000Watt blog
Blog By The Bay
Blue Matter
Home Equity
Immobilier 2.0
Keeping Current Matters
Real Estate Relativity
Tech Savvy Agent
Urban Trekker
Vendor Alley

Media Site finalists
Housing Watch
That Interview Guy
New York Times Real Estate
ProPublica Eye on Loan Modifications
RE Technology Inc.
Real Estate Channel

2009 Innovator Awards Winners

Last year’s winners included:

  • Nest Realty Group, Most Innovative Brokerage or Franchise Award;
  •, Most Innovative New Technology Award;
  • Ubertor, Most Innovative Web Service Award;
  • The Phoenix Real Estate Guy blog, Most Innovative Blog Award;
  • Domus Consulting Group’s Breaking News Network, Most Innovative Media Site Award;
  • And Frank Borges LLosa, Frankly Realty and, Innovator of the Year Award.
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