Realogy Holdings Corp. franchisor ERA Real Estate has announced the addition of New Albany, Ind.-based Schuler Bauer Real Estate Services to the "ERA Powered" wing of its franchise network today.
ERA Powered franchisees retain more autonomy than other franchisees when it comes to local branding. But as members of the ERA network, their yard signs and other materials include the ERA logo. While not completely rebranding, participating brokerages take advantage of the franchise’s lead management system, training and referral network.
Fremont, Calif. -based brokerage Legacy Real Estate & Associates has become the latest brokerage to affiliate with ERA Real Estate under its "ERA Powered" mark, which permits brokerages to become ERA franchises, but keep their local branding.
In February, three brokerages under New Orleans-based Latter & Blum Cos. were the first to implement ERA Real Estate’s new "ERA Powered" business model, which allows brokerages to adopt the Realogy Corp. franchise’s lead management platform, training and referral network without fully rebranding as ERA franchises.