Better Homes and Gardens Rand Realty’s more than 800 agents will showcase sellers’ homes using  3-D virtual tours that give buyers browsing listings online the feeling that they’re walking through the home.

Rand Realty says it’s the first brokerage in New York’s Hudson Valley to provide Matterport’s 3-D Showcase tours, which are produced by scanning a home with the company’s camera. The camera is placed in different locations around a house, allowing it to rotate 360 degrees to capture 2-D and 3-D data. Matterport processes the data into a model in about 30 minutes.

Rand Realty said it plans to offer clients the ability to take room measurements and virtually renovate homes as Matterport’s technology advances.

“This groundbreaking technology allows the consumer to walk through the home from their computer in a big, bold, immersive experience,” said Rand Realty managing partner Matthew Rand in a statement. “It lets you zoom in and out and creates a digital floor-plan view of the space. With everything Matterport has to offer, we can’t wait to get this technology in the hands of our homebuyers.”

For the moment, 3-D virtual tours are a way for agents and brokers to differentiate themselves, although they could become the norm as their cost plummets and user experience improves.

Matterport’s equipment is currently the most popular 3-D camera among real estate professionals — Redfin is using the company’s technology to produce 3-D virtual tours for all of its listings.

Redfin co-founder David Eraker has started a new brokerage, Surefield, with a business model built around its proprietary 3-D tour technology.

Floored uses its own cameras and software to produce 3-D models for clients including real estate brokerages.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×