Marketing

How to get real estate consumers to spend up to 90 percent more time on your website

Learn what you can do to increase your traffic

As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? Video is one the most powerful and fastest ways to convey a message to your target audience. In today's world, consumers would rather see a video of a house or a real estate agent talking about relevant real estate topics versus still pictures or words. As I meet with real estate agents day to day they tell me that they don't necessarily want to use video in real estate because they are afraid or because they have certain fears. Many agents agree that video is a powerful tool and a future necessity in their business, yet they still don't want to be in front of the camera. I tell them that they need to overcome their fears and anxiety because using video will shorten their sales cycle and lead to new business. In fact, according to a recent study done on Mashable, 73 percent of homeowners were more likely to list with an agent offering video. Here are some ...