MarketingTechnology

8 ways to raise your profile in real estate

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To become a successful real estate professional it is important that you know the correct marketing strategies. Innovative ideas can give you an edge over other professionals because, let’s face it — this is a competitive market, and you need to be able to generate leads as well as convert them into customers. Spreading the word is the best marketing strategy, and it should tell the buyers and sellers about the features as well as benefits of the property that is on offer.

If you want to break the mold and give your career a new direction in this business, here are a few ideas on real estate marketing that you might like to implement.

1. Use popular listing services.

Multiple listing services work wonders for this profession. Properties listed here attract a significant number of potential customers. If it is a popular site, then it can do wonders for your reputation, too. You could soon be representing quite a few customers yourself.

2. Customize your car.

You can now get custom graphics for your vehicle. This way you can advertize yourself even as you travel.

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3. Get a unique look.

Pick a color, a hat or a hairstyle that is unique to you. Make sure you are distinctive but in a positive manner. For example, people should be able to remember you when they see the particular color you use in your brand.

4. Pay attention to your website and blog.

Because you already are a professional, you sure must have a well-developed website and a regular blog that highlights your work. Make sure to update your website regularly and publish content on your blog on a regular basis. This activity will boost your search engine optimization and generate traffic to your website and blog. When publishing content, choose your keywords carefully. Use competitive keywords that generate quality leads.

5. Guide buyers as well as sellers.

Your customers, be it buyers or sellers, are going to have questions to ask you. As a professional you will have to answer all the questions with patience. Develop a buyer’s and seller’s guide with all the possible questions they can ask that is downloadable on your website. Customers like it when there is a guide they can use.

6. Write guest posts.

Find leads to high-traffic blogs where you can market your website. You will need permission from a blog master to do so, but if you can manage to do it, then there should be a high amount of traffic redirecting to your business. (Learn about contributing to Inman.)

7. Have multiple websites.

You might already have one website that is running successfully, but you might still want to create a few more to cover specific niche areas of the real estate market. This way, you might be able to target particular needs of specific customers.

8. Get testimonials.

Ask your happy customers to write testimonials for you. As a real estate agent, you will benefit from some social clout. So, get in touch with your former customers and ask them if they are willing to offer feedback on your website or write you a testimonial.

These eight tips are sure to help raise your profile and garner some clients.

What marketing strategies have you implemented successfully? Please continue the conversation in the comments section below.


Real estate expert Jasmin Brown works with real estate owners, investors and buyers that need to explore possibilities in real estate market. She keeps researching on many aspects to establish their credibility, expand their markets, grab great deals, invest wisely. She loves to share those helpful tips in writing and contribute them to several online journals. She is also a contributing member of Agentace, that matches you with the best real estate agent.

Email Jasmin Brown.