Did you know 8 in 10 brokerages are independents, and the majority of U.S. agents are with these “indie” (independent) brokers? A big part of an indie broker’s profitability comes from the commission plans and structures it chooses to offer its agents. Since office sizes are typically smaller, they can’t survive on 90/10 commission splits.
How does a real estate agent, broker or firm build a brand that stands out and makes a difference?
Learn the answer from Garry Wise and Chris Scott from The Paperless Agent, as they discuss the branding techniques they implement in their own brokerage, including:
- Brand placement for the biggest impact with customers and prospects
- How to talk about your brand without sounding like you’re full of yourself
- The secrets of crafting a brand that captures the essence of your business