What is pay-per-click advertising?

Pay-per-click (or PPC) is online advertising that charges you for each click or action the viewer takes. What’s great about it: You only pay for the result instead of the distribution, such as with print marketing.

Anyone who’s used Google or Facebook has seen PPC in action. On Google, it’s the ads that show up on the right side of the search results. On Facebook, it’s ads that show up as sponsored posts in your newsfeed or the right column ads.

Watch now as Garry Wise and Chris Scott of The Paperless Agent show you how to “Get Predictable Leads Using Pay-Per-Click Advertising,” using real-world examples.

Select members: Access your Online Marketing Kickstarter Kit HERE.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Time is running out to secure your Connect Now tickets at the lowest price. Don't miss out on a chance to grow yourself and your business.Learn More×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription