What is pay-per-click advertising?

Pay-per-click (or PPC) is online advertising that charges you for each click or action the viewer takes. What’s great about it: You only pay for the result instead of the distribution, such as with print marketing.

Anyone who’s used Google or Facebook has seen PPC in action. On Google, it’s the ads that show up on the right side of the search results. On Facebook, it’s ads that show up as sponsored posts in your newsfeed or the right column ads.

Watch now as Garry Wise and Chris Scott of The Paperless Agent show you how to “Get Predictable Leads Using Pay-Per-Click Advertising,” using real-world examples.

Select members: Access your Online Marketing Kickstarter Kit HERE.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Refer friends to Select and get $200 in credit.Learn More×
Connect Now is just days away. Don't miss out.Reserve your seat today.×