Use pay-per-click advertising for predictable lead generation

Understand the basics of PPC and how to put it to work

What is pay-per-click advertising?

Pay-per-click (or PPC) is online advertising that charges you for each click or action the viewer takes. What’s great about it: You only pay for the result instead of the distribution, such as with print marketing.

Anyone who’s used Google or Facebook has seen PPC in action. On Google, it’s the ads that show up on the right side of the search results. On Facebook, it’s ads that show up as sponsored posts in your newsfeed or the right column ads.

Watch now as Garry Wise and Chris Scott of The Paperless Agent show you how to “Get Predictable Leads Using Pay-Per-Click Advertising,” using real-world examples.

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