The Lead Lifecycle: From First Call to the Closing Table & Beyond

Balance the equation for success in real estate

Billy Ekofo says the real estate industry is broken…

More and more attention has been diverted to sales, growth, and more recognition of financial achievement. Conversations are about leads, conversion, ROI, gross commission, technologies, and acquisitions — all the while alienating the very people and communities that real estate professionals are supposed to care for.

In this session, Billy Ekofo, Director of Leads Management at Century21 Redwood, Jed Carlson, CEO of Adwerx, and moderator Laurie Weston Davis of Better Homes and Gardens Real Estate Lifestyle Property Partners treat you to a presentation on:

  • The delicate balance of leads vs. relationships
  • Balancing conversions vs. conversations
  • How you can be a real estate professional by prioritizing the right things

Brought to you by Adwerx, a provider of highly targeted, easy-to-use and affordable local online advertising.