property management branding appfolio rental

Property managers: Build a better brand for the long haul

Establish (or reestablish) a positive brand in the fiercely competitive rental landscape

In today’s competitive rental market, reputation is everything. Whether it’s offline or in person, the impression your company makes on your community is a significant indicator of your profitability. The time is now to create a solid brand strategy.

Join award-winning property management firm Nest DC’s Lisa Wise for a look at how to turn over a new leaf in service and branding and turn in new profitability for your company.

In this webinar, you will learn:

  • Long-term strategies to help you build a community-first brand that renters love to work with
  • How to ditch the “Landlord” label and establish a better brand presence, both in person and online
  • Tips for using video to promote brand awareness and positivity
  • How smarter hiring can help transform your employees into brand advocates

NOTE: There were technical difficulties during the webinar that prevented an in-session video from playing properly. You may view this video here.


Brought to you by AppFolio, providers of cloud-based property management software and Inman, the industry’s leading source of real estate information.